University of the People –MBA COMPLETE GUIDE
COMPLETE MBA COURSE SOLUTIONS
BUS 5112
EDITION: 1.0
This is a manual of high-scoring exemplars for all MBA BUS 5112 assignments and tests. All the
papers given in here are A+ scoring papers. It should be used as a guide to write excellent reports
and assignments and not used as a platform to copy and paste assignments. Doing so may guarantee
you a zero because the plagiarism software will detect that it has been copied from somewhere on
the internet. What I have done is that I have put at least 5 different A+ ways of writing each
essay/assignment. If you are to refer from these assignments, be sure to paraphrase in order to
prevent plagiarism.
UP TO 120 A+ SAMPLE SOLUTIONS
Includes All Discussion, Written, Portfolio and Group Assignments
$50
UPDATED NOVEMBER 2022
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Marketing Management
CONTENTS (SOLUTIONS)
i. HOW TO USE THIS MANUAL
1. WEEK 1
Learning Guide Unit 1
Discussion Assignment Unit 1 – 5 A+ Answers
Written Assignment Unit 1 – 5 A+ Answers
Portfolio Activity Unit 1 – 5 A+ Answers
2. WEEK 2
Learning Guide Unit 2
Discussion Assignment Unit 2 – 5 A+ Answers
Written Assignment Unit 2 – 5 A+ Answers
Portfolio Activity Unit 2 – 5 A+ Answers
3. WEEK 3
Learning Guide Unit 3
Discussion Assignment Unit 3 – 5 A+ Answers
Written Assignment Unit 3 – 5 A+ Answers
Portfolio Activity Unit 3 – 5 A+ Answers
4. WEEK 4
Learning Guide Unit 4
Discussion Assignment Unit 4 – 5 A+ Answers
Written Assignment Unit 4 – 5 A+ Answers
Portfolio Activity Unit 4 – 5 A+ Answers
5. WEEK 5
Learning Guide Unit 5
Discussion Assignment Unit 5 – 5 A+ Answers
Written Assignment Unit 5 – 5 A+ Answers
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Portfolio Activity Unit 5 – 5 A+ Answers
6. WEEK 6
Learning Guide Unit 6
Discussion Assignment Unit 6 – 5 A+ Answers
Written Assignment Unit 6 – 5 A+ Answers
Portfolio Activity Unit 6 – 5 A+ Answers
7. WEEK 7
Learning Guide Unit 7
Discussion Assignment Unit 7 – 5 A+ Answers
Written Assignment Unit 7 – 5 A+ Answers
Portfolio Activity Unit 7 – 5 A+ Answers
8. WEEK 8
Learning Guide Unit 8
Discussion Assignment Unit 8 – 5 A+ Answers
Portfolio Activity Unit 8 – 5 A+ Answers
9. GROUP ACTIVITY – 5 A+ Answers
IMPORTANT
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HOW TO USE THIS MANUAL
This is a very big manual and can be quite overwhelming to get to the desired assignment. The
actual A+ samples are bold and highlighted in yellow e.g., BUS 5112 Discussion Assignment Unit
1 – Sample 1. If you are in a hurry and have no interest in the Learning Guides, look out for these
headings. Assignments are in chronological order from Unit 1 to Unit 8 in the order of Discussion
Assignment, Written Assignment, and Portfolio Activity. The Group Activity is at the very end.
Links are also being worked on at the moment but for now, it is better to search for the desired
assignment manually. If you are using Microsoft Word, use the search or find (in order versions)
function. Input the desired assignments in this format “BUS 5112 Discussion Assignment Unit 1”.
A navigation bar opens on the left and you’ll see all the 5 alternative assignments – just click on the
desired one. Adobe reader also has a similar search method “Find”; it will display results similarly.
Enjoy!
BUS 5112 UNIT/WEEK 1 SOLUTIONS
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Learning Guide Unit 1
Overview
Unit 1: Developing a Marketing Strategy
Topics:
Strategic Formulation
Elements of a complete marketing strategy
The central role of strategic planning
Differentiating your product
Developing a value proposition
Learning Objectives:
By the end of this Unit, you will be able to:
1. Create a marketing strategy to expand an existing product into a new market
2. Develop a value proposition based on a product’s current marketing strategy
3. Apply the 4Ps of marketing when implementing a marketing strategy
4. Analyze a company’s mission statement for orientation, strategic planning, and strategic
formulation
Tasks:
Review the Syllabus and all Unit Learning Guides to get oriented to the course requirements
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Introduce yourself to your classmates and instructor in the Course Forum
Read through the Learning Guide and the Reading Assignment
Complete the Discussion Assignment by posting in the Discussion Forum
Respond to three of your fellow classmates’ posts in the Discussion Forum
Complete and submit the Written Assignment
Complete and submit the Portfolio Assignment
Learning Guide Unit 1
Introduction
Effective marketing starts with a well-informed marketing strategy. Marketing strategy is an
organization's comprehensive arrangement for reaching out to people with a view of turning them
into customers for their products or services. A good marketing strategy helps you define your
vision, mission and business goals and outlines steps to achieve these goals.
Marketing strategy is also a business firm’s value proposition which summarizes competitive
advantage of the organization in its market. The intent of an organization value proposition is to
provide key messages for all marketing strategies, since marketing strategies and plans tend to feed
off one another and are sometimes confused in a single document.
A marketing plan is a document which lays out types and timing of marketing activities. Marketing
plans are operational documents of day-to-day work that a company creates to sell itself to the
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world. A marketing strategy is used to set overall direction and goals for a company’s marketing
and is therefore different from a marketing plan, that outlines specific actions for implementation of
an organization’s marketing strategy.
A company’s marketing strategy could be developed for years, while a marketing plan describes
tactics to be achieved usually in the current year. An effective marketing strategy for an
organization should;
Describe the company's unique selling proposition (USP)
Define target markets
Detail the benefits of the company’s products or services
Describe how to position organization’s products or services
Define the organization’s marketing methods
Upon completion of this unit’s reading assignment, students will also learn more detail about
product/brand positioning, which is also a key part of developing a marketing strategy.
Learning Guide Unit 1
Reading Assignment
All course textbooks are accessible through the course's main page.
1. The University of Minnesota. (2010). Principles of marketing. Licensed under Creative
Commons Attribution-NonCommercial-ShareAlike 4.0.
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Chapter 1 – What is Marketing? You will learn the core concepts of marketing.
Chapter 2 – Strategic Planning. Explains the development of marketing strategies and plans.
You will learn about the role of strategic planning and how to create innovative marketing.
Chapter 5.4 - Positioning and Repositioning Offerings. This chapter why explains why
positioning is an important element and what repositioning is designed to do.
Chapter 6.4 – Branding, Labeling, and Packaging. In this chapter, you will learn about
branding decisions when developing new products and the level of packaging for new
products.
2. Propoint. (2017, July 24). Building Brand Equity. Retrieved
from https://www.forbes.com/sites/propointgraphics/2017/07/08/building-brand-equity/
#83bb8326e8f8.
3. Council, Y. E. (2019, September 6). How to Increase Sales by Building Brand Equity and
Shaping Brand Perception. Retrieved from https://www.inc.com/young-entrepreneur-council/how-
to-increase-sales-by-building-brand-equity-shaping-brand-perception.html.
Optional Videos
1. James, M. (2015, October 29). The 4 P's of marketing. Retrieved from
https://youtu.be/LPr9W9U_HNw
This video may be resourceful for Unit 1 Portfolio Activity.
2. Bites, S. (2016, September 15). Effective Marketing Strategies. Retrieved from
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https://youtu.be/CDXKGqAkvV0
This video provides good details on Effective Marketing Strategy
Learning Guide Unit 1
Discussion Assignment
In the discussion forum, you are expected to participate often and engage in deep levels of
discourse. Please post your initial response as early as possible and continue to participate
throughout the unit. You are required to post an initial response to the question/issue presented in
the Forum and then respond to at least 3 of your classmates’ initial posts. You should also respond
to anyone who has responded to you.
Imagine you have inherited a company. Choose a product that the company manufactures and sells.
Assume that traditionally, the company has sold to commercial users such as restaurants,
supermarkets, or food distributors. You have decided to expand your customer base to include non-
commercial users (Consumers). For this discussion you will:
Identify the product(s) that your company manufactures and sells
Develop a statement of your target market(s)
Develop a statement of your competitor’s target market(s)
Develop a value proposition statement.
In your response to your peers, compare and contrast your strategies with theirs.
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Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please
include a word count. Use APA citations and references for the textbook and any other sources
used.
Learning Guide Unit 1
Written Assignment
Pick a product or brand of your choice that is sold in your geographical location. From an
examination of any marketing medium (such as advertising, packaging, or website) and reflecting
on the 4P’s of marketing, construct a value proposition for the product or brand. Conduct
substantial research on the product or brand in order to get a good understanding of how the brand
has evolved and where it is heading.
Submit a paper that is 2-3 pages in length (excluding the title page and reference page) double-
spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite all your
sources in APA Format.
Papers will be peer-assessed using this rubric.
Learning Guide Unit 1
Portfolio Activity
According to Kotler and Keller (2012), “Goals indicate what a business unit wants to achieve;
strategy is a game plan for getting there. Every business must design a strategy for achieving its
goals, consisting of a marketing strategy and a compatible technology strategy and sourcing
strategy.”
