Dit project richt zich op ‘internal employer branding’, waarbij de zogenaamde Y generatie wordt bestudeerd. Met als hoofdvraag: Hoe kan Bilderberg ‘internal employer branding’ succesvol inzetten om medewerkers in generatie Y te binden en behouden binnen de organisatie?
Trots in de branding
Een advies om medewerkers uit generatie Y aan Bilderberg te binden.
Grietje Gerritsen
7 juni 2012
, ‘Trots in de branding’
Trots in de branding
Een advies om medewerkers uit generatie Y aan Bilderberg te binden.
Auteur: Grietje Gerritsen
Studentnummer: 2426524
Opdrachtgever(s): Bilderberg
Kenniscentrum Business Development & Hospitality
Datum: 7 juni 2012
Plaats: Deventer
Eerste examinator: Dhr. Pakkert
Tweede examinator: Mw. Schreurs
Grietje Gerritsen 2
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