100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Samenvatting Retailmarketing K1 $6.96   Add to cart

Summary

Samenvatting Retailmarketing K1

 8 views  0 purchase
  • Course
  • Institution

Samenvatting van colleges en lessen van retailmarketing in k1. Indien je deze samenvatting kent en begrijpt, haal je gemakkelijk een voldoende voor je tentamen.

Preview 3 out of 21  pages

  • November 11, 2022
  • 21
  • 2022/2023
  • Summary
avatar-seller
Retail marketing K1

Inhoudsopgave
1. Category management............................................................................................................................... 2
1.1 Omgevingsanalyse.........................................................................................................................................4
1.2 Consument/shopper.......................................................................................................................................6
1.3 Formule..........................................................................................................................................................7
1.4 Verschillende kanalen..................................................................................................................................10
1.5 Plan...............................................................................................................................................................11
1.5.1 Categorie definitie................................................................................................................................11
1.5.2 Categorierollen.....................................................................................................................................11
1.5.3 Categorieanalyse..................................................................................................................................11
1.5.4 Categorie doelstellingen.......................................................................................................................14
1.5.5 Strategie................................................................................................................................................14
1.5.6 Tactiek...................................................................................................................................................15
1.5.7 Implantatie............................................................................................................................................18

2. Whize...................................................................................................................................................... 19

3. Winkelkompas......................................................................................................................................... 20

4. Keuzepiramide......................................................................................................................................... 20

5. Assortiments dimensies........................................................................................................................... 20

6. I/P-mapping............................................................................................................................................. 20

7. Verschil online/offline.............................................................................................................................. 21

, 1. Category management
Category management is het optimaliseren van categorieën in het perspectief van de
shopper en de formuledoelstelling. Je wil de formule van de retailer sterker maken en de
wensen van de consument optimaal bedienen. Category management omvat alles:
voldoende keuze, verschillende prijsklassen, diverse smaken, manier van presenteren, etc. Je
zorgt er dus voor dat je mooie schappen hebt, want ‘Niets staat toevallig zo in het schap’.

Dit Category Management model is eigenlijk een stappenplan. Je begint met de buitenste
ringen.




- Omgevingsanalyse
- Formule
- Kanalen
- Shopper
- Het 9 stappenplan

Tentamen:
Fairshare: marktaandeel in alc. Vrij bier is hoger dan het totaalmarktaandeel in de markt

Traffic builder: klanten trekken, aanbiedingen op bier, met als doel om klanten ook andere
boodschappen te laten doen. Tactieken: hoge promotie en out of stock voorkomen.
Destination: eigen gezicht geven, superieur assortiment, informatie. Bier in 3 kleuren
indelen: fris, blond en donker. Streekbier, kaartje per bier met smaak. Tactieken: advies,
enorme keuze en demonstratie.

Samenstelling assortiment verder uitwerken in ip, omdat belang groter is dan prestatie

,

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller FleurvdNieuwenhuisen. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $6.96. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67474 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$6.96
  • (0)
  Add to cart