Relatie management
Samenvatting Praktisch Bouwmanagement Periode 4
Inhoud
Het bouwproces ...................................................................................................................................... 3
Programmafase ................................................................................................................................... 3
Ontwerpfase ........................................................................................................................................ 3
Prijs- en contractvormingsfase ............................................................................................................ 3
Werkvoorbereidingsfase ..................................................................................................................... 4
Uitvoeringsfase .................................................................................................................................... 4
Oplevering, garantie en nazorg ........................................................................................................... 4
Beheerfase........................................................................................................................................... 4
Kostenbeïnvloeding tijdens de fasen .................................................................................................. 4
Het nieuwe bouwen ............................................................................................................................ 5
Participanten in het bouwproces ............................................................................................................ 5
Opdrachtgevers ................................................................................................................................... 5
Adviseurs ............................................................................................................................................. 5
Bouwbedrijf – aannemer ..................................................................................................................... 5
Gespecialiseerde aannemers .............................................................................................................. 5
Leveranciers......................................................................................................................................... 5
Overheid .............................................................................................................................................. 6
Contractvormen .................................................................................................................................. 6
De bouwmarkt ......................................................................................................................................... 6
Strategie en markt ............................................................................................................................... 6
Markt ................................................................................................................................................... 6
Marktvormen ...................................................................................................................................... 6
Volledige mededinging .................................................................................................................... 7
Onderscheidend vermogen ............................................................................................................. 7
Deelmarkten ........................................................................................................................................ 8
marktontwikkelingen .......................................................................................................................... 8
Marktbeïnvloeding .............................................................................................................................. 8
Omvang en plaats deelmarkten ...................................................................................................... 9
Soorten bouwbedrijven ....................................................................................................................... 9
functies in bouwbedrijven ................................................................................................................... 9
Marktgerichtheid..................................................................................................................................... 9
Klant is koning ..................................................................................................................................... 9
Marktgerichtheid............................................................................................................................... 10
Effecten marktgerichtheid............................................................................................................. 10
Kwaliteitsmanagement...................................................................................................................... 10
Kwaliteitmarketing ............................................................................................................................ 11
Marktbenadering................................................................................................................................... 11
Marketing .......................................................................................................................................... 11
Marketingplan ............................................................................................................................... 11
Bekendheid........................................................................................................................................ 12
Herkenbaarheid ................................................................................................................................. 12
, Kwaliteit............................................................................................................................................. 12
Acquisitie ........................................................................................................................................... 12
Opdrachtverkrijging............................................................................................................................... 13
Vormen opdrachtverwerving ............................................................................................................ 13
Soorten bouwopdrachten ................................................................................................................. 13
Besteksvormen .................................................................................................................................. 13
Contractvormen ................................................................................................................................ 13
Vorm van opdrachtverwerving.......................................................................................................... 13
Organisatievormen ............................................................................................................................ 14
Aspecten bij opdrachtverlening ........................................................................................................ 14
Bouwopdrachten ............................................................................................................................... 14
Projectbeoordeling ................................................................................................................................ 15
Beoordeling opdrachtgever............................................................................................................... 16
Beoordeling adviseurs van opdrachtgever ........................................................................................ 16
Beoordeling project ........................................................................................................................... 17
Beoordeling eigen organisatie........................................................................................................... 17
Beoordeling plaats van het werk....................................................................................................... 18
Projectbeoordeling door directie ...................................................................................................... 19
Projectbeoordeling door calculator .................................................................................................. 19
Calculatie ............................................................................................................................................... 19
Kostengroepen .................................................................................................................................. 20
Gastcollege Van Norel ........................................................................................................................... 20
Visie/missie en product ..................................................................................................................... 21
Markten en hun kanalen ................................................................................................................... 21
Marketing .......................................................................................................................................... 22
Opdrachtverwerving – het proces..................................................................................................... 22
Wat is belangrijk? .............................................................................................................................. 22
Gastcollege Dura Vermeer .................................................................................................................... 22
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