MGT 6311 - Final Exam 2022 with complete solution
1. Youtube Stats: - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% o...
MGT 6311 - Final Exam
Study online at https://quizlet.com/_c8k6wf
1. Youtube Stats : - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic
- 56% of vides are <2mins
2. Most common videos : - Explainers
- Product Demos - How-Tos
- Testimonials
3. Video Stats: >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
4. Video Views : A video is considered a view on Facebook if it runs for at least 3 seconds
5. Impact on Video on email : Including video in email increase consumer engage-
ment and has an overall positive impact on the channel
The word "video" in email subject line - increases open rates by ~20% - increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
6. Impact of Video on Websites : Video has a roughly 100% increase in conver-
sion rates
7. Online Video Stats : - online videos will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online. MGT 6311 - Final Exam
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8. Business goals for using online video : - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
9. Customer preference/behaviors : - 2/3 consumers prefer watching explainer videos - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
10. Video Content Tips : - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
11. Onsite Video : Onsite videos are a use of videos on an organizations website
12. Online Video : Online videos are videos residing on a third-party site such as YouTube
13. Benefits of Onsite Video : - Make Website Stickier: makes customers spend more time on our site - Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey - Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging process MGT 6311 - Final Exam
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- Entice Conversion/Purchase: help the influence of conversion or purchase
14. Onsite Video Best Practices : - Providing Control: make it easy for users to control the video
- Context: think about the overall context to the video and potentially use text, music, imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
15. VSEO (Video Search Engine Optimization) Components : - Keyword Rele-
vance: we want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and they may show in search engine results as well
- Meta Tags: metadata associated with the video to help the platform better understand what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this account, we can create a channel that's specific to our business or organizationThis is where we want to house our videos - Encourage Likes and Sharing: This might be done within the video itself, and we can also encourage this behavior in the video description
- HD: Upload videos using a high-definition format
16. VSEO - Consumer Driven Components : - Rating: Viewers of videos can rate a video by giving it a thumbs-up or thumbs-down
- Comments: Consumers can also provide comments for the video. Comment count has been shown to strongly correlate with higher rankings
- Views: The total number of video views is also a ranking factor
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