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Exam (elaborations)

DECA Information Management| QUESTIONS WITH COMPLETE SOLUTIONS

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Assess information needs Correct Answer: Relevance Improve Performance Make a difference Organizational problems Overall Goal (determine what training is relevant to your employees' jobs, determine what training will improve performance, determine if training will make a difference, distinguish training needs from organizational problems, and link improved job performance with the organization's goals and bottom line.) must include several data sets for comparison to brainstorm promotional strategies, useful for marketers Obtain needed information efficiently Correct Answer: access database surveys give you info on customer feedback federal documents give you demographic data Evaluate quality and source of information Correct Answer: To evaluate source data, consider the following: Is the subject matter consistent with the defined problem or issue? Do the data apply to the population and/or time period of interest? Do the data appear in the correct units of measurement? Do the data cover the subject in adequate detail? Is the data accurate and timely? Can the accuracy of the data be verified? Is/are the data source(s) reputable? Is the cost of data acquisition worth it? Is there a possibility of bias? Quality Purpose Coverage Currency (To evaluate sources one must take into consideration the Quality, Purpose, Coverage, Currency. Quality- refer to the correctness, truthfulness or excellence of the overall source. Purpose-refers to the reason for which the author has produced the information Coverage-refer to the thoroughness and consistency of the information Currency-refers to the time that the information was produced) Apply information to accomplish a task Correct Answer: info can be applied to brainstorm promotional strategies based on data, important for marketing (diff info gives you diff consumer preferences) Store information for future use Correct Answer: To make it accessible. Businesses obtain a wide variety of information that often can be used for many purposes. Therefore, it is important to store the information for future use so it will be accessible when needed. For example, information about current customers m

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