Volkswagen PR Pitch Campaign
providing full situation analysis on the context/s within which a specified live/real-life client, for whom you plan to propose a public relations campaign, operates. The situation analysis should identify key issues, specify communication objectives and, at this point, highlight a range of possible PR campaign options – taking into account ethical-legal considerations (e.g. privacy, intellectual property rights, safety, etc). The report should: • target the relevant client – their management team in the case of a corporate client; • use appropriate tools to examine the client’s internal and external ecosystem, or context/s, that could impact on a proposed campaign; • be well-researched, using methods highlighted in the introduction and relevant theory/ies, with appropriate references; • be well-structured – typically include cover page, title, introduction, body, conclusion, reference list and, if any, appendices.
École, étude et sujet
- Établissement
- Coventry University (West Midlands) (CU)
- Cours
- Inconnu
- Cours
- Automotive Journalism PR (7001)
Infos sur le Document
- Publié le
- 15 novembre 2022
- Nombre de pages
- 1
- Écrit en
- 2021/2022
- Type
- PRESENTATION
- Personne
- Inconnu
Sujets
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pitch
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public relations
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volkswagen
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situation analysis
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powerpoint
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presentation
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press
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media
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pr
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vw