SYB303 _ FULL 2022/2023 With Complete Solutions.

D In this course, creativity is defined as: A. Making something different than what exists. B. Producing ideas that are unusual or unique. C. Making something novel. D. Widening the range of choices. C In this course, the essence of discovery is: A. The firm belief that if you let your imagination soar, it will eventually come up with something novel. B. The firm belief that we need to reinvent things constantly. C. The firm belief that the ideas for solving challenges all exist; we simply need to 'harvest' them. D. The firm belief that it is always possible to create things not previously known. A In the process of discovering new ideas, the best sequence of questions is: A. Why? For whom? How? And last, what? B. Who we serve? What they need? Why they need it? How to meet their need? C. What to invent? How to invent it? And for whom we do this? D. What to invent? And why we want to? D The link between creativity and genes is: A. Creativity is fully determine by our nature (our genetic make-up). B. There is no link whatsoever between genes and creativity. C. Some people completely lack essential creativity genes. D. Creativity is not predetermined by your genes, though stimulation can 'turn on' genes that foster creative ideas. A Among the 10 skills vital for having creative ideas, skills that you need now, is: A. Trans-disciplinarity (the ability to combine several different disciplines, in seeking new ideas). B. Athletic ability. C. Ability to handle sums of money. D. Knowledge of languages. D In the case study about the far-north Norwegian village, Rjukan, A. The villagers used social media to re-connect. B. Engineers used solar panels to power village lighting. C. The villagers used the midnight sun as a tourist attraction. D. Clever engineers found a way to bring sunshine to the village square during the dark winter days. A In the case study "Panera cares" the creative idea demonstrated in this case is: A. A coffee-and-bakery food chain offered to let its customers decide how much to pay for the food they choose, including zero. B. A coffee and bakery chain allowed homeless to sleep in its entryways. C. A coffee and bakery chain created a low-price range of sandwiches. D. A coffee and bakery chain offered a 25 % discount to those who could not pay. A This course provides 10 creativity "exercises". The suggested order of the exercises is: A. Act, don't gripe, then break the rules, break the chains of habit, be persistent. B. Be persistent, then act don't gripe, break the chains of habit, be persistent. C. Break the rules, then be persistent, act don't gripe, break the chains of habit. D. Break the chains of habit, then be persistent, break the rules, act don't gripe. D IBM mentor Louis Mobley offered 6 principles for greater creativity. One of the principles states: A. Creative people can overcome failure. B. Creative people never give up. C. Creative people know how to work well with others. D. Creative people give themselves, and others, permission to be wrong. D Einstein once said, about problem solving: A. "You cannot solve a problem unless you think out of the box." B. "You cannot solve a problem unless you have mastered your subject." C. "You cannot solve a problem unless you first convince yourself you can." D. "You cannot solve a problem with the same level of thinking that created it." C In Torrance's research, the correlation between adults' lifetime creative achievement and their childhood IQ: A. Is zero B. Is much higher than the correlation between lifetime creative achievement and measured childhood creativity C. Is much lower than the correlation between lifetime creative achievement and measured childhood creativity D. Is approximately equal to one-half C A leading expert on creativity, E. Paul Torrance, believes that with regard to teaching children to be creative: A. No, you are either born creative or not B. Yes, but we have to start in day-care C. Yes, I have done it, and my wife has done it, I have seen excellent teachers do it D. No, not within the existing school system D In Alex Osborn's 7 step model for creative thinking, the final step is: A. Analysis: analyzing the problem B. Preparation: gathering data C. Ideation: developing ideas D. Evaluation: Judge the resulting ideas C In the famous study by Cooper and Zubeck (1958), A. Smart rats' performance relative to that of dumb rats improved when the environment of both was enriched B. Dumb rats still performed less well than smart rats, when their environment was enriched C. Dumb rats improved massively compared to smart rats, when the environment of the dumb rats was enriched D. Enriching rats' environment had no impact on their performance D The creativity researcher John Hayes found that: A. All the variables that discriminate between creative and non-creative people are related to IQ B. None of the variables that discriminate between creative and non-creative people are motivational C. Some of the variables that discriminate between creative and non-creative people are motivational D. All the variables that discriminate between creative and non-creative people are motivational A Pablo Picasso () famously said, about his own approach to creating new ideas in art: A. If you know exactly what you are going to do, what is the point of doing it? B. Work in your studio every day, and ideas will come C. Hone your craft, your skills, before you try anything new D. Carefully plan in advance if you want to innovate in art A The famous NASA example of the Mars exploratory vehicle shows creative thinking IN the box because A. The solution was consistent with the given constraint, the reduced thrust of the rocket launcher B. A Mars exploratory vehicle was sent instead to Venus as its final destination C. A Mars exploratory vehicle was given solar panels to boost its range D. A Mars exploratory vehicle was miniaturized, so that the rocket that launched it would be sufficiently powerful A In a famous experiment known as "Hole in the Wall", an Indian researcher mounted touch-screen computers in a wall in a Delhi slum, and found: A. The children learned to use the computers quickly, even without knowing English B. The children got help from adults C. The children did not know what the touch screen was for D. The children learned to turn the screen off and on D George Bizet's opera Carmen is one of the world's most beloved and best-known operas; when it was first performed, A. The critics loved the opera but the audience did not B. The audience loved it from the first moment C. The audience loved the opera instantly but the critics panned it D. The audience and critics hated it, because it combined the traditions of comic opera and grand opera D Benchmarking is defined as: A. The process of creating 'protocols' (ordered steps to be done, for any situation) B. The process of listing methodically all the steps you need for any given process C. The process of measuring whatever you do, because 'management begins with measurement' D. The process of identifying, understanding and sharing best practices, in order to identify gaps in performance and find areas for improvement C Dell Computer co, founded by Michael Dell in Austin Texas, is a strong example of: A. A technological innovation that led to market leadership B. How strong management leads to global success C. An innovation in the way business is conducted D. How strong supply chain management can lower costs C The Beatles' album Sergeant Pepper's Lonely Hearts Club Band is a strong example of: A. Perfecting the songs before recording them B. Investing large sums in marketing C. Innovate everywhere, including the musical instruments, songs, and even the album cover D. Remaining focused on what your fans want and need B To break the 'chains of habit', a creativity exercise, it is recommended that you: A. Try to stop smoking B. Do everything you normally do, in your daily life, in a completely different manner C. Avoid fast food D. Observe how many times you eat the same food and wear the same clothing A The original idea for M&M's, a key product of a profitable successful candy company known as Mars, was discovered by an American, Forrest Mars: A. In the field, in Spain, during the Spanish Civil War 1936-9 B. In an R&D lab in Poughkeepsie, New York C. In his home kitchen D. In Britain, in a Cadbury's factory D In one of the longest tennis matches in history, Rafael Nadal defeated Roger Federer 6-4, 6-4, 6-7, 6-7, 9-7; Nadal attributes his victory to: A. His 120-mph serve B. Wearing down his opponent with long baseline rallies C. Topspin forehands D. Sticking stubbornly to his game strategy, even when he was down two sets and facing match defeat D Abraham Lincoln, widely regarded as America's greatest President, elected in 1860: A. Was popular even before he became President B. Was a wealthy lawyer and businessman before entering politics C. Was Governor of Illinois before attaining the Republican nomination D. Lost elections for state legislature, Congress, Senate and the vice-presidential nomination D Country singer Johnny Cash was inspired to write one of his greatest songs, about Folsom Prison, by: A. Visiting his father in Folsom B. Serving a prison term in Folsom C. Reading about Folsom in a local newspaper D. The movie Inside the Walls of Folsom Prison D Fashion designer Yves St. Laurent got inspiration for some of his designs from: A. Exploring French villages in Normandy B. Parisian cafes in Montmartre, frequented by well-dressed women C. Reading history books about fashion D. Walking the streets of New York and exploring Army-Navy stores A The famous movie star Hedy Lamarr, once regarded as the world's most beautiful woman, is responsible for a U.S. Patent that: A. Formed the foundation of CDMA cell phone technology B. Invented high-fidelity sound for motion pictures C. Invented the lipstick tube D. Invented eye-lash thickener B The metaphor "microscope/telescope" conveys the idea that: A. Innovators need very good eyesight to spot trends B. Innovators need to zoom in on the fine details of a creativity challenge (microscope) and zoom out on the big picture (telescope). C. Innovators need to examine their products microscopically for flaws D. Innovators must scour the world with a telescope, to find market opportunities C What does "think ahead backward" mean in practice? A. First build plan, then think about why you are doing this B. Use the past to guide your future plans C. Imagine your destination then plan step by step how to get there B What is a business design? What are the four key elements of a business? A. Core strategy; company boundaries; value network; customer benefits B. Core strategy; customer interface; strategic resources; value network C. Money; people; products; customers C What are the 7 key elements of a clear value "message"? A. Happy, comforting, exciting, clear, rapid, short, visual B. Dynamic, modern, cool, young, fast-paced, animated, clever C. Strong, exciting, distinct, authentic, consistent, clear, credible C What is a business plan? A. A Power Point presentation for potential investors B. An Excel spreadsheet showing revenues and costs C. A roadmap plan comprising a business design: how an idea can become a profitable sustained and growing business, and how the idea will be delivered A What are the 5 key elements of every business plan? A. The need; the product; the unique features; future developments; the market B. The team; the technology; the profit margin; patents; competition B Only three numbers (value, price, cost) can help determine whether your idea is viable? Which of the three are most crucial? A. Cost B. Value C. Price C Value is determined by: A. Comparing prices of alternative products and services B. Introspection, thinking what you yourself would pay C. Interviewing potential clients, asking what they would pay C "Social margin" is: A. The gap between cost and price B. The gap between value and price C. The gap between cost and value A Client margin is: A. The gap between value and price B. The gap between value and cost C. The gap between cost and price B What is the simplest definition of strategy? A. How to defeat competitors B. How to create unique value by product differentiate C. How to maximize profit A Organizational structure and strategy are: A. Linked, because strategy shows what to do, structure shows who does it B. Closely related C. Unrelated A Why are more companies trying to implement 'flat' structures in place of pyramidal hierarchies? A. They foster empowerment and innovation B. They cause less internal friction C. They are cheaper in terms of pay C What are the five competitive forces that drive an industry? A. Technology, preferences, psychology, marketing, regulation B. Prices, technology, competition, entry barriers, regulation C. Supplier power, barriers to entry, rivalry, buyer power, threat of substitute A A UVP unique value proposition is: A. A short sentence answering, for whom? Why they need it? How you will meet the need? And finally what you will innovate. B. A short sentence showing why your idea will succeed C. A statement showing the social benefits to society A A value innovation curve (or profile) is A. A visual portrayal of your products' key features and their performance, relative to alternative products B. A design sketch showing how your product will look C. A comprehensive list of all the features of your product B The four actions for creating a new value curve are: A. Better design, better quality, better cost, better distribution B. Eliminate; raise; reduce; and create C. Cheaper, faster, easier, quicker B An activity map: A. A map showing the steps you need to take to deliver your product B. Shows the key processes and sub-processes that together comprise the system that creates value for your customers C. A list of the activities you need to carry out C Ikea's activity map has four key 'black circles': A. Large stores; good parking; food; playroom for kids B. Quality, design, price, variety C. Limited customer service; self-selection; modular design; low manufacturing cost C Southwest Airline's activity map features: A. Flexible union contracts, fast turnaround, improved food, no luggage checking B. Point to point flights, new aircraft, courteous personnel, motivated employees C. Low prices, limited passenger service, on-time departures; use of midsize city airports C A product platform is: A. A set of shared assets, shared by products B. A portfolio of various products and services C. A production setup that can produce a variety of products C Mass customization, a special case of platform strategy, is: A. Rapid redesign of mass produced products to meet new needs B. Making one of a kind products by hand C. Tailoring products to customer preferences provided prior to production A An example of a platform strategy is: A. Sony Walkman B. Samsung Galaxy C. Ford Explorer C Why should every person, every team, every business practice "debrief"? A. To make sure all past mistakes are identified B. To pin the blame on those responsible for failure C. To ensure learning from the past leads to a better future