This assignment is about the case study of MW-Motors and how they have adapted their brand to satisfy their expanding consumer base. In this assignment we discuss the process Winnie will go through to make a decision about her purchase as well as establish the different trends that develops in cons...
, HONESTY DECLARATION FOR THE DEPARTMENT OF MARKETING AND RETAIL MANAGEMENT
Module Code: Assessment Date:
1. I know that plagiarism means taking and using the ideas, writings, works or inventions of another as
if they were one’s own. I know that plagiarism not only includes verbatim copying, but also the
extensive use of another person’s ideas without proper acknowledgement (which includes the
proper use of quotation marks). I know that plagiarism covers the use of material found in textual
sources and from the Internet.
2. I acknowledge and understand that plagiarism is wrong.
3. I understand that my assignment/exam answers must be accurately referenced.
4. This assignment/exam file/portfolio is my own work. I acknowledge that copying someone else’s
work, or part of it, is wrong, and that submitting identical work to others constitutes a form of
plagiarism.
5. I have not allowed, nor will I in the future allow, anyone to copy my work with the intention of
passing it off as their own work.
6. I understand that I can be awarded 0% if I have plagiarized.
7. I understand that my assignment/exam file/portfolio may be submitted automatically to
Turnitin.
8. I confirm that I have read and understood the following UNISA policies:
8.1 Policy for Copyright and Plagiarism -
8.2 Policy on Academic Integrity
8.3 Student Disciplinary Code
Name: Student No:
Signed: Date: 18/11/2022
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, TABLE OF CONTENT
INTRODUCTION ................................................................................................................. 1
1 QUESTION 1............................................................................................................... 1
A) TYPES OF REFERENCE GROUPS ..................................................................... 1
B) STEPS IN THE CONSUMER DECISION-MAKING PROCESS ............................ 3
C) TYPES OF BRANDS ............................................................................................. 4
D) TYPES OF POST-BUYING EVALUATION RESPONSES .................................... 5
2 QUESTION 2............................................................................................................... 6
A) DEVELOPING TRENDS IN CONSUMER BEHAVIOUR ....................................... 6
B) ROLES OF A CUSTOMER.................................................................................... 7
CONCLUSION ..................................................................................................................... 8
REFERENCES .................................................................................................................... 9
- iii -
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