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Summary Mindmap Chapter 14 Operations Management
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Summary/ Mindmap CH14 Operations management
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Refers to the specific customers that are to be served b Marketsthe new enterprise
Descrive the way in which the organization will engage
Transactions
with its customers and enable them to purchase the
offer
The things in the organization needs to have in order to Capabilities Networ
conduct its business
Any contact with customers or suppliers creates
relationships Relationshios
Artefact
Atrefacts are what we generally know as products
Refers to services that are performed on or to the Activity
cusomer or on behalf of the customer Market
Tends to refer to services, but in this case services that
anable customers to use facilities of things offered by
the orgnization (hotel rooms or car hire) Access
Refers an offer which is non of these, such as websites
like google and facebook Value
Relates to the physical environment needed to host the Infastructure
organization ( buildings, warehouses...)
Refers to the specific plant or machinery an Core
organization might need in order to create a Techno
transaction, such as transportation fleet(airline)
This is how the infastructure and core technology is
deployed, such as how an airline might schedule its
aircraft fleet Process
A system desi
Refers to the specific characteristics of the offer, such competing effecti
as in the arline case the cabin interior design Product specific mark
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