Summary
Summary 4.5 The 4Ps - Promotion (Activity)
- Course
- Institution
- Book
4.5 The 4Ps - Promotion (Activity) IBM Textbook with ISBN 4
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Case BAM Business Management for the IB Diploma Coursebook
-
IB business management, 2.4 Motivation
-
Summaries for Business Management for the IB Diploma Coursebook SL/HL
Seller
Follow
marcellacarlaarifin
Content preview
4.5 THE 4PS – PROMOTION: ACITIVITY H1. Define:
(a) above-the-line promotion
Above the line promotion refers to the type of promotion a business uses to communicate
information about their products by paying its cost.
(b) below-the-line promotion
Below the line promotion refers to the type of promotion a business uses that does not
involve any payment. This may include offering promotions, sales, or discounts.
4. Explain two other pieces of information you would like to review that would help you in
coming to a recommendation regarding the promotional mix for Penang Golf Kit Ltd.
5. Evaluate the decision of Penang Golf Kit Ltd to pursue a promotional strategy based
almost exclusively on one of the TV advertising options outlined in the case study.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller marcellacarlaarifin. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.79. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now