Travel Supply Presentation is about its introduction, supply, need to consider transaction analysis issues, more purpose built attractions, supply components, supply trends, typology of markets, perfect competition, contestable markets, monopoly, oligopoly, market structures and pricing, various cr...
, Introduction
• To meet demand for tourist transport, business
operators can employ a range of concepts to
analyse what they need to do to match the
supply to demand:
• When considering supply to tourist transport
one has to consider the following:
– A conceptual framework in which both traveller’s
and transport provider’s perspective are considered
to try and maximise the commercial and non-
commercial opportunities within the tourism
industry
– How operators and the transport sector employ
particular management tools & business strategies
to provide the tourist as a user & consumer of
transport system with a range of opportunities to
enhance their overall tourism experience
– In real terms both of these two elements have to be
viewed in a holistic manner as they are intertwined
in the real world. 2
, Supply
– Supply depends upon internal and external factors
– Supply is affected by either pull factors - tourist
destination or supply of transport by airlines to
stimulate demand
– Supply affected by push factors – tourist generates
demand
– Not sufficient in itself to stimulate tourism
development
– Is a catalyst if integrated to a wider strategy to
develop attractions, accommodation and urban
tourism
– Supply is of great importance as tourism
experience is directly dependant upon service
provided by operator
– Efficient management of transport: demand
analysed in relation to supply
3
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