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Verslag Sport- & Festivalmanagement Freshtival
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Verslag Sport- & Festivalmanagement over festival Freshtival.
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,InhoudsopgaveHet festival............................................................................................................................................. 3
Organisator......................................................................................................................................... 3
SWOT................................................................................................................................................ 4
Doelgroep........................................................................................................................................... 4
Historie............................................................................................................................................... 5
Kengetallen......................................................................................................................................... 6
Programma......................................................................................................................................... 7
Bezoekrapport....................................................................................................................................... 8
Foto’s.................................................................................................................................................. 8
Rapport............................................................................................................................................... 8
Locatie................................................................................................................................................... 9
Omgevingsanalyse............................................................................................................................. 9
Locatie........................................................................................................................................... 9
Capaciteit berekening....................................................................................................................... 10
Ligging Event................................................................................................................................ 11
Verkeersplan.................................................................................................................................... 11
Mobiliteitsanalyse......................................................................................................................... 11
Plan B locatie.................................................................................................................................... 12
Vliegveld Twente.......................................................................................................................... 12
Het Lageveld................................................................................................................................ 12
Universiteit Enschede................................................................................................................... 13
Tickets................................................................................................................................................. 14
Verkooppunten tickets....................................................................................................................... 14
Betaalmogelijkheden......................................................................................................................... 15
Ticketprijs......................................................................................................................................... 15
Financieel management...................................................................................................................... 16
Consumptie...................................................................................................................................... 16
Fiscaliteit............................................................................................................................................. 17
Wetgeving festival............................................................................................................................. 17
Belastingen....................................................................................................................................... 18
Marketing- & Promotieplan................................................................................................................. 19
Marketingplan................................................................................................................................... 19
Materials....................................................................................................................................... 19
Merchandise................................................................................................................................. 19
Promotie....................................................................................................................................... 20
Public Relations............................................................................................................................ 21
Sales............................................................................................................................................ 21
Signing................................................................................................................................................. 22
, Marketing signing.............................................................................................................................. 22
Routes aanduiding (nood)................................................................................................................. 22
Vergunningen...................................................................................................................................... 23
Leveranciers........................................................................................................................................ 25
Brood met Spelen............................................................................................................................. 25
Catering & Zo.................................................................................................................................... 25
Grolsch............................................................................................................................................. 26
Techniek.............................................................................................................................................. 27
Geluid............................................................................................................................................... 27
Licht.................................................................................................................................................. 27
Faciliteiten........................................................................................................................................... 28
Camping........................................................................................................................................... 28
Toiletten............................................................................................................................................ 28
Kluisjes............................................................................................................................................. 28
Water................................................................................................................................................ 28
Safety & Security................................................................................................................................. 29
Riskmanagement................................................................................................................................ 29
Risico’s............................................................................................................................................. 29
RPN.................................................................................................................................................. 29
Riskmanagementplan....................................................................................................................... 29
Personeelsplan................................................................................................................................... 30
Uitzendkrachten................................................................................................................................ 30
Vrijwilligers........................................................................................................................................ 30
EHBO............................................................................................................................................... 31
WESP................................................................................................................................................... 32
Bibliografie.......................................................................................................................................... 33
, Het fes1val
Freshtival is een festival dat elk jaar wordt georganiseerd op recreatiepark Het Rutbeek in
Enschede. Het is een meerdaags muziekfestival met diverse muzieksoorten. Het gehele
festival is kleurrijk ingericht en van alle gemakken te voorzien.
Freshtival is een festivalcamping. Dit houdt in dat het festival meerdere dagen duurt en er een
camping aanwezig is voor de bezoekers om te overnachten.
Het festival is in 2009 begonnen met 6 stages en 3.000 bezoekers. Inmiddels is het festival
uitbereid naar 13 stages/podia met 30.000 bezoekers uit meer dan 16 landen.
Bij de verschillende stages wordt er gebruikt gemaakt van special effect, denk hierbij aan
vuurwerk, lasers, confetti en een grandioos vuurwerk spektakel.
Organisator
De organisator van het festival is Absolutely Fresh.
Absolutely Fresh is een festival- en evenementenorganisator gevestigd in Enschede. Het
grootste festival dat door Absolutely Fresh wordt georganiseerd is Freshtival.
Echter is de organisatie jaarlijks bezig met zo’n 12 verschillende concepten.
De organisator staat bekend om het verzorgen van festivals in elke
muziekstijl.
Andere evenementen die door Absolutely Fresh worden georganiseerd zijn In het Volkspark,
Høtspot, Onder de Radar, Hardfest, Bevrijdingsdag Enschede, Airforce, De Gasten Lijst, De
Reactie, Kingsnight Festival, Superbash, Basic Grooves, Vrij & Unity.
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