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  3. Tilburg University (UVT)
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  5. Digital Media (328064)

Exam (elaborations)

Google exam (beginner + advanced) questions + answers
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  • Course
  • Digital Media (328064)
  • Institution
  • Tilburg University (UVT)

All possible questions + answers of the google analytics exam of 2022

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Document information

  • November 23, 2022
  • 39
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers

Subjects

  • google analytics
  • google beginner
  • google advanced
  • google ads

Written for

  • Tilburg University (UVT)
  • Marketing Management
  • Digital Media (328064)
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Answers to the Google analytics exam (beginners+ advanced)

243 possible questions:

1. Metrics cannot be paired with dimensions of the same scope?

 False
 True

2. Which of these criteria CANNOT be used to create a Custom Segment?

 Ad type
 Dimensions
 Metrics
 Sequences of user actions

3. Which of these does Google Analytics use to distinguish new and returning users?

 All Traffic
 Behavior
 Demographics
 Geo

4. Which reports show websites that send traffic to your pages?

 False
 True

5. Filters let you include, exclude, or modify the data you collect in a view.

 True
 False

6. What feature would be used to collect how many times users downloaded a product catalog?

 Event Tracking
 Custom Dimension
 Calculated Metrics
 Custom Report

7. When does the Analytics tracking code send a pageview hit to Google Analytics?

 Every time a user loads a webpage with embedded tracking code
 Every time a user adds an item to an online shopping cart
 Every time a user clicks a video on a website
 Every time a user searches on a website

8. Which metric reports on how often a channel contributes to a conversion prior to last-click
attribution?

,  Assisted conversion
 Primary conversion
 Last-click attribution
 Second-to-last-click attribution

9. What feature can join offline business systems data with online data collected by Google
Analytics?

 Data import
 AdWords Linking
 User ID
 Goal tracking

10. To recognize users across different devices, what is required for User ID?

 Sign-in that generates and sets unique IDs
 Google Tag Manager
 A new Analytics account for reporting
 All of the above

11. WWhat is not considered a default “medium” in Google Analytics?

 Google
 Organic
 Referral
 CPC

12. Which of the following is not a required parameter in the URL builder??

 Campaign Content
 Campaign Name
 Campaign Medium
 Campaign Source
 All of these are required

13. Your business objective is to maximize the number of sales through your website. Which of the
following metrics would most directly help you measure performance against this objective?

 Ecommerce Conversion Rate
 Visits
 Page Value
 Bounce Rate
 Pages / Visit

14. Which of the following metrics would most strongly suggest a poorly performing landing page?

 % New Visits > 90%
 Bounce Rate > 90%

,  Session Duration > 5 minutes
 Bounce Rate < 90%
 None of these answers

15. You have defined goal X such that a particular PDF download qualifies as a goal conversion. A
user comes to your site once and downloads this PDF 5 times.

 5
 1
 2
 0

16. What report indicates the pages of a website where users first arrived?

 Location report
 Landing Pages report
 All Pages report
 Pages report

17. Within how many days can a deleted view be restored?

 25
 35
 15
 5

18. What is not a benefit of Google Analytics Remarketing?

 Show customized ads to customers who have previously visited your site
 Allow customers to quickly reorder an item they have previously purchased
 Create remarketing lists based on custom segments and targets
 Create remarketing lists without making changes to your existing Analytics snippet

19. In views that don’t have data import enabled, Custom Dimensions values may be viewed for
dates before the Custom Dimension was created.

 False
 True

20. If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of
“Begins with”, which of the following pages on.

 /ordercomplete/index.html
 /ordercomplete.php
 /order/complete.php
 /ordercomplete/thank_you.html

21. what data is google analytics goals unable to track?

,  Watching a video
 Making a purchase
 Customer’s lifetime value
 Signing up for a newsletter

22. You can only apply a Custom Dimension to data that was collected after you created the
dimension.

 True
 False

23. What data table display compares report metrics to the website average?

 Pivot
 Percentage
 Comparison
 Performance

24. If a user watches a video with event tracking three times in a single session, Analytics will count
how many Unique Events?

 0
 3
 1
 2

25. If a user visits the home page of a website with a video embedded and leaves without clicking
on anything, Google Analytics will count this session as a bounce.

 False
 True

26. Which of these would prevent data from appearing in a Custom Report?

 You’ve applied a filter that filters out all of your data
 You’ve applied too many metrics to the Custom Report
 You haven’t shared that Custom report with users in the same view
 You’ve applied too many dimensions to the Custom Report

27. Which view filter(s) would you apply if you wanted to include only users from Brazil or
Argentina?

 Filter 1: include Brazil > Filter 2: include Argentina
 Filter 1: exclude Peru or Bolivia
 Filter 1: include Brazil or Argentina
 Filter 1: include Argentina > Filter 2: include Brazil

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