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Portfolio Niveau 2 Stone: innovatieve mediaconcepten HvA cijfer: 7 $7.80
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Portfolio Niveau 2 Stone: innovatieve mediaconcepten HvA cijfer: 7

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Verantwoording eindproduct innovatieve mediaconcepten. Onderdelen in de verantwoording: - Onderzoek opdrachtgever de Melkweg - Doelgroepsegmentatie (onderzoek) - (Screenshots)high + low-fidelity prototype - conceptbeschrijving + marketingcommunicatieplan

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  • November 25, 2022
  • 39
  • 2022/2023
  • Essay
  • Unknown
  • 7-8
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Portfolio Innovatieve
mediaconcepten – N2 vernieuwers
De Melkweg




Naam Naam

Studentnr Studentnummer
Klas Klas

Module Module
Docent Docent
Datum Datum

,Portfolio Innovatieve mediaconcepten – N2 vernieuwers
Studentnummer




Voorwoord

Mijn naam is XXXX en ik ben tweede jaars student van de opleiding Creative Business aan
de Hogeschool van Amsterdam. Voor u ligt mijn portfolio voor de stone Innovatieve
Mediaconcepten. Dit portfolio is geschreven in opdracht van de Hogeschool van Amsterdam
in samenwerking met de Melkweg.

Bij deze wil ik mijn docenten XXX (Research & Testing), XXX (Strategy & Concepting) en
XXX (Digital Design) bedanken voor de lessen en de ondersteuning tijdens deze stone. Ook
wil ik de respondenten XXX bedanken voor hun bijdrage.

Dit verslag is bestemd voor de Melkweg en mijn docenten XXX

Ik wens u veel leesplezier toe.




2

, Portfolio Innovatieve mediaconcepten – N2 vernieuwers
Studentnummer




Inhoudsopgave
1 Inleiding ............................................................................................................................4
1.1 Opdrachtgever en beroepsvraagstuk ....................................................................4
1.2 Onderzoeksvraag en deelvragen ..........................................................................4
2 Onderzoek ........................................................................................................................5
2.1 Onderzoekstappen en methodiek .........................................................................5
2.2 Resultaten opdrachtgever en doelgroep ...............................................................5
2.3 Resultaten trends en immersiviteit ........................................................................7
2.4 Voorlopige ontwerpcriteria.....................................................................................9
3 Prototypes ........................................................................................................................9
3.1 Low-fidelity prototype ............................................................................................9
3.2 Definitieve ontwerpcriteria ...................................................................................11
4 Concept ..........................................................................................................................12
4.1 Conceptbeschrijving ............................................................................................12
4.2 High-fidelity prototype..........................................................................................13
5 Marketingcommunicatieplan ...........................................................................................13
6 Nawoord .........................................................................................................................14
7 Bronnenlijst .....................................................................................................................15
8 Bijlagen ...........................................................................................................................18
8.1 Link miroboard.....................................................................................................18
8.2 Tussenproduct stap 1 (Moodboard, doelgroep segmentatie en debrief).............18
8.3 Tussenproduct stap 3 (Persona en user journey) ...............................................26
8.4 Tussenproduct stap 4 (Posterpresentatie) ..........................................................27
8.5 Tussenproduct stap 5 (Low-fidelity prototype) ....................................................28
8.6 Tussenproduct stap 6 (High-fidelity prototype)....................................................31
8.7 Tussenproduct stap 7 (Uitgewerkte media-uiting van
marketingcommunicatieplan)..........................................................................................36
8.8 Pitch en pitchdeck ...............................................................................................37




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