These notes cover the content of AC 2.2 for Unit 1 (changing awareness of crime) in Criminology (WJEC). Each topic has the structure outlined and concise notes for what is needed to achieve an A in this subject. Perfect for last minute revision :)
Definition Strengths Weaknesses Overall Effectiveness Evidence of use in
Campaigns
Merchandise - Any type of goods - Increased recognition - Cost – campaigners must - Overall - Kick It Out
that promote a and awareness of earn enough money to effectiveness is campaign sold t-
campaign. campaign- everyone buy merch initially (can high shirts, badges
- May include who sees the person be difficult) - Succeeds in and stickers on
slogans, images, wearing the item - Risk – chance that they making their online
phrases associated - Money from the sales won’t sell all the merch campaign shop
with the campaign can be used to further and money will be recognisable - Charges 10
- Examples – T-shirts, improve the campaign wasted - 42% increase in pound for
Masks, Beanies etc - Easily accessible, many - Difficult to find good reports of regular yellow
people can buy them quality items for a low discrimination shirt with green
price and one size is not in Kick It Out and black logo
enough between
2019/20
Leaflets/Posters - Sheets of paper/s - They include contact - Some people may not - Overall - Animal Aid, a
that have numbers/links to social want to read lots of effectiveness is charity that
information about medias information high fights against
the campaign and - Have a lot of - Many people just throw - Succeeds in animal cruelty
advertise the cause information to away leaflets given to spreading the has a website
of the campaign rightfully educate them aim of the that has links to
- Often handed to people about the - Require money to print campaign many leaflets
strangers in busy cause them and distribute - EG – Leaflets on
places - Doesn’t rely on animal
technology so is easily experimentation
accessible
Film and - Short movies and - Can be emotive and - Can be very expensive to - Documentaries - Movie Wish
Documentaries documentaries that create a personal link create and movies on Man made by
show the emotional between the viewer - It may not be viewed if it average the founder of
aspect of and the campaign isn’t advertised on increase the Make A Wish
campaigns (often - Celebrity involvement popular channels awareness and foundation and
include stories) might make people - Documentaries aren’t make more based on a true
want to watch viewed as interesting so people respond story
- Memorable way to people may not watch to the - Average rating
spread the message of campaign of 4.4 out of 5
the campaign stars on Rotten
Tomato’s
AC2.2 – Evaluate the Effectiveness of Media used in Campaigns for Change
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