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Summary Revenue Management blackboard articles
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Summary of the Blackboard articles, minor Revenue and Real Estate Management (course material for the exam)
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SummaryBlackboard articles
Minor Revenue and Real Estate
management
Hotel Management School Maastricht
Summary of all the blackboard articles, HMSM minor Revenue and Real Estate
Management
,Table of Contents
Article 1, the future of hotel revenue management....................................................3
Article 2, social media meets hotel revenue...............................................................6
Article 3, Revenue management’s Renaissance..........................................................8
Article 4, key issues of concern in the lodging industry............................................10
Article 5, how hotel guests perceive the fairness of differential room pricing...........11
Article 6, is open table worth the cost?.....................................................................12
Article 7, restaurant revenue management..............................................................13
Article 8, how restaurant customers view online reservations..................................15
Article 9, restaurant daily deals, customers’ responses to social couping................16
Article 10, hold my seat please................................................................................. 18
Article 11, Introduction to the theory and practice of revenue management...........19
Article 12, hotel yield management – educational kit...............................................20
Article 14, servicescapes........................................................................................... 21
Summary of all the blackboard articles, HMSM minor Revenue and Real Estate
Management
, Article 1, the future of hotel revenue management
Sheryl E. Kimes, Cornell University School of Hotel Administration, Ithaca, New York, USA
A survey of 487 professionals found the future was going to be much more strategic
in nature and will be more strongly driven by technology in which function space will
be the new frontier. As technology evolves analytical pricing models and social
networking/mobile technology are going to have a major impact on the future.
Survey respondents think that the organization of the RM function is going to
become more centralized, and that the skills required for a successful revenue
manager are going to be a combination of analytical and communication abilities. As
a consequence, performance measurement will move to total revenue or gross
operating profit rather than by Revenue per available room.
The survey was divided into six sections:
1. Future challenges facing RM
2. What RM will encompass in the future
3. What pricing and distribution will look like
4. Other areas of the hotel to which RM will be applied
5. How RM will be organized in the future
6. What skills and education future RMs will need to possess
Future challenges facing RM
What RM will encompass in the future
Summary of all the blackboard articles, HMSM minor Revenue and Real Estate
Management
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