Summary Essay Plan - "Outline and evaluate the effect of the media on addiction"
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Course
Addiction
Institution
Canterbury College (CC)
Psychology essay plan tailored to suit the AQA A-level Specification A syllabus.
The essay plans are colour coded to make revision slightly more interesting.
The essay plans are broken down into A01 and A02 criteria.
The A02 criteria has been broken down into research, approach, issue/debate.
R...
THE MEDIA + ADDICTION
AO1-
HOW THE MEDIA CAN ENCOURAGE ADDICTION
The media can influence some people to become an addict.
If a person observes a celebrity in the media or films, who acts as a role model, taking
drugs or engaging in an addictive activity, then social learning theory suggests that
the person may imitate the behaviour they have observed.
SLT also suggest that a person may become addicted after observing the role model
being rewarded for taking the drugs (VICARIOUS REINFORCEMENT).
SLT suggests people may learn through CLASSICAL CONDITIONING – the person
associates the role model with positive thoughts (such as being ‘cool’) – if the role
model takes drugs then this is seen as a cool behaviour – so the person may take
drugs themselves to try + make themselves ‘cool’.
All of these influences from the media can trigger an individual’s predisposition to
↓
AO2 – RESEARCH SHOWING HOW THE MEDIA CAN ENCOURAGE PEOPLE TO
DEVELOP AN ADDICTION
RESEARCH – Sargent + Hanewinkel (2009)
POINT – supports the idea that the media can encourage people to develop an
addiction.
EVIDENCE – found that in a sample of young adolescents, those who had seen
smoking in the movies were more likely to smoke after one year than those who
had not.
EXPALIN – supports because it shows how those young people may have been
influenced in terms of addiction by what they had observed in the media.
EVALUATE – weakness – issue of correlation + causation – don’t know it was the
↓
AO2 – RESEARCH SHOWING HOW THE MEDIA CAN DISSUADE PEOPLE FROM
ADDICTION
RESEARCH – Kramer et al (2009)
POINT – supports the idea that the media can dissuade addiction.
EVIDENCE – conducted in the Netherlands, a 5 week TV self-help intervention for
problem drinking was effective in reducing alcohol intake.
EXPALIN – supports because it shows how the media can have a positive influence
on behaviour in terms of dissuading addictive behaviour.
EVALUATE – weakness – culture bias – only conducted on people from the
Netherlands, sample may not be representative of other cultures – may reduce
generalisability of findings beyond the study – weakens research support.
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