Class notes
RSM455 Week 2
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Lecture notes of 51 pages for the course RSM455 at U of T (RSM455 Week 2)
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a new way to thinkRSM455 Pricing
Week 2 Recorded Lectures
Prof. Zachary Zhong
,Where we are
Roadmap
1. The role of cost, cost-plus
Price 2. Value-based pricing
Demand
3. Multiple prices
4. Pricing for current and fut
profits
5. Competition
p • Demand curve move
price changes
6. How to price without kno
demand
• Auctions
MC 7. Psychological factors in pr
Quantity: Quantity
D(p)
,This Week
⚫ Three videos:
1. Basics on Value-based Pricing: EVC Method
2. Conjoint Analysis
3. Pricing Analytics
Finish the videos, write down your answers to the
“Questions for Discussions” before attend Zoom meeting
, a new way to think
Week 2 – 1 Basics on Value-based Pricing
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