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Samenvatting Innovatiemanagement Bedrijfskunde

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Innovatiemanagement Bedrijfskunde

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  • December 10, 2022
  • 25
  • 2022/2023
  • Summary
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Innovatiemanagement
Types of innovation
 Products, Services, Process
 Incremental vs. Radical
 Architectural vs. Modular

(Anderson and clark, 1985) Core concepts
Reinforced Overturned
Unchanged Incremental innovation Modular innovation
concepts and components




 Kleine verschillen, maar  Een onderdeel vervangen
Linkages between core




concept blijft gelijk (groter, voor iets anders (ven
kleiner, bredere ven) maken die aangestuurd
kan worden door je
telefoon)
Changed Architectural innovation Radical innovation
 Concept blijft gelijk maar  Functie blijft hetzelfde
onderdelen werken anders maar concept en
samen (een ven die op onderdelen zijn anders
batterij werkt ipv stroom) (een airco systeem)

Why is recognizing innovation important?
 Het heeft invloed op de manier waarop je een innovatieproces gaat organiseren
 Omdat je moet nadenken over “wat wil ik eigenlijk als bedrijf?”. “Hoe ga ik op de
korten en lange termijn geld verdienen?”

 Core innovation – Optimizing existing products for existing customers
 Adjacent innovation – Expanding from existing business into ‘new to the company’
business
 Transformational innovation – Developing breakthroughs and inventing things for
markets that don’t yet exist

Innovators zijn nieuwsgierig en vaak al op zoek
Early adopters zijn trendgevoelig
Early & late majority willen zekerheid hebben
Laggards kopen het product als laatste als het echt moet

Implementation of innovation depends on:
 Market developments/ time
 Personality/ subjective perceptions of worth

Adoption lifecycle

, lOMoARcPSD|14840171




MOOC Week 1

Innovation – the act of introducing a new device, method or material for application to
commercial or practical objectives (Melissa Shilling, 2013)
 Device  tangible products that form the output of the firm that developed and
produced them
 Method  new business process or new business model; concerns a change in how
something is done
 Material

This new device, method or material should also be applicable to commercial or practical
objectives. Innovation needs to have a certain value and it needs to be interesting for a
certain party. It should be useful.

Innovation management – how organizations and their employees manage innovation
activities. So it's about how organizations manage their acts of introducing new
devices, methods or materials.
 Which innovations the organization will develop and invest in
 Ensuring employees can come up with new ideas
 The execution of innovation project
Product and service
Product innovations  innovation of physical products (tangible) innovations have in
common that concern the
Service innovations  e.g., supermarket delivering groceries output of organizations

Process innovations  concerns how a firm conducts its activities. E.g., introduction of
barcodes

*Each of these innovations can be incremental or radical
Existing New
New Modular innovation Radical innovation
 Changing a component
without changing how a
system is configured. (Change
the seat, lights,
or handlebar of the bike)
Existing Incremental innovation Architectural innovation
 change in the
configuration of the entire
system and how its
components interact.
(Change the placement of the pedals
of a bike)

, lOMoARcPSD|14840171




MOOC Week 2

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