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media development 1
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notes on the classes of the professor doc. Giuseppe Maiello on media development.
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Media DevelopmentIntroduction: Media is a plural word and medium is the singular meaning. The medium a
communication that can be for different steps - air, voice, etc. For example when
someone say ‘dollar’ when they are pronouncing ‘llar’ the ‘do’ was gone away, so the
only way of retaining information or ‘to make memory’ is from external devices.
Primary orality
Primary orality' refers to thought and its verbal expression within cultures "totally
untouched by any knowledge of writing or print.” A culture with no knowledge
whatsoever of writing or even of the possibility of writing.
We can’t tell exactly when humans beings started to use language, but orality is the rst
and most widespread of human communication. The oral tradition - at the begging -
depended in nothing else than experience gained, experience that helped to guarantee
the survival.
The communication in the primary times was about sharing information and emotions,
the fact that they don’t have any other way of communication makes oral peoples to
consider words to have a magical potency. The communication gave them the feeling of
community.
Human beings are the only ones who can articulate and therefore to create a more
so sticated language even tho all the species communicate in different ways.
Memory
To remember the experience in the times of primary orality was much harder than it is
today, where we can safe and storage information in many different ways. In the times of
primary orality the information was passed from one generation to another and based
on their experience (example of the mushrooms).
When no other type of communication was known, the word had this magic power. For
example making a course or receiving a bless. This believe comes from ancient Paleolitic
time,
Bible: John 1:1
‘In the begging was the Word, and the Word was with God and the Word was God’
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fi fi
, Collective Memory
The earliest known writing was invented there around 3400 B.C from the
Mesopotamians. Writing began with pictographs (picture words) drawn into clay with a
pointed tool.
A medium of communication has an important in uence on the dissemination of
knowledge over space and over time and it becomes necessary to study its
characteristics in order to appraise its in uence in its cultural setting. Information
mediated by clay tablets, for example, was limited in ways that did not obtain when it
was mediated by newspapers. Small and heavy clay tablets were not well suited to
mediating large quantities of information over space; but they were more enduring than
paper.
Tablets like these helped local leaders organize, manage, and archive information -
mostly used in a bureaucratic purpose. Wasn’t until the 8 century B.C that someone use
that technology for different purposes. We are talking of a man named Homer who
wrote about the story of city of Troia. Before him this information was passed to one
generation to another, so in the moment he was very criticized because his generation
couldn’t understood things done in a different way. (Connection with now a days and
parents complaining about cell phones).
Thanks to writing we were able to keep knowledge and after we were also able to
exchanged that knowledge when schools arrived.
Alphabet:
- semitic people (syllables)
- Phoenicians (no vowels, 22 characters of graphemes)
- Greeks (25 characters) - phonetical alphabet
- Arabs (parchment)
Writing also helped to have written constitution which make possible to build empires.
Semitic alphabet is similar to the greek alphabet. This alphabet consisted in letters
which together creates ‘fonemas’ to nally create a word - phonetical alphabet. In
another hand we nd the Chinese people doesnt have any alphabet, they do have
symbols connected to concepts or ideas - different way of creating and understanding
language. In conclusion the alphabet makes an abstraction idea - we x letters in our
brains to create the idea - meanwhile every symbol is part of the reality.
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fi fi fl fl fi
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