Summary
Samenvatting Inleiding Marktonderzoek h3
- Course
- Institution
- Book
Hoofdstuk 3 van Inleiding Marktonderzoek
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
Seller
Follow
MiniCous
Content preview
Marktonderzoek SamenvattingHoofdstuk 3.
3.1.1 De AAOCC-criteria
Checken op kwaliteit van bronnen:
- Authority/ Autoriteit:
Wie is de auteur? Organisatie? Is het een commerciële, persoonlijke overheids of
academische site?
- Accuracy/ Nauwkeurigheid:
Bronnenlijst aanwezig, spelfouten, slordigheden?
- Objectivity/ Objectiviteit:
Doelgroep en intentie van het stuk? Feiten of meningen? Verschillende invalshoeken belicht?
- Currenty/ Actualiteit:
Info recent genoeg?
- Coverage/ Relevantie:
Sluit het aan bij de onderzoeksvraag?
3.1.2 CARS-criteria
Checken op kwaliteit van bronnen:
- Credibility –> Geloofwaardigheid
- Accuracy –> Juistheid
- Reasonableness –> Redelijkheid
- Support –> Ondersteuning
3.2 De Big6 Skills Approach: effectiever zoeken én vinden
De stappen van deskresearch:
1. Vraag formuleren
2. Zoekstrategie bepalen
3. Bronnen en toegang
4. Verkennen en beoordelen
5. Samenvatten, analyseren en vastleggen
6. Evalueren
Dit noemen we de Big6 methode.
, 3.3 De belangrijkste bronnen voor deskresearch
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MiniCous. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.96. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now