STR 581_Wk 6_Final Strategic Plan & Presentaion Paper__SCL_6.20.16 FD
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STR 581
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STR 581
STR 581_Wk 6_Final Strategic Plan & Presentaion Paper__SCL_6.20.16 FD
Strategic Plan Part VI: Final Strategic Plan & Presentation Shannon Lanier
STR/581 June 20, 2016
David Geerinck
str 581wk 6final strategic plan amp presentaion paperscl62016 fd strategic plan part vi final strategic plan amp presentation shannon lanier str581 june 20
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Running head: FINAL STRATEGIC PLAN & PRESENTATION 1
STR 581_Wk 6_Final Strategic Plan & Presentaion Paper__SCL_6.20.16 FD
Strategic Plan Part VI: Final Strategic Plan &
Presentation Shannon Lanier
STR/581
June 20, 2016
David Geerinck
,FINAL STRATEGIC PLAN & PRESENTATION 2
Table of Contents
• Executive Summary...........................................................................................................3
• RONIN MEDIA GROUP Background….........................................................................3
• Mission, Vision and Value Statements.............................................................................4
• External Environmental Analysis.....................................................................................5
• Internal Environmental Analysis......................................................................................8
• Strategic Choice Recommendations...............................................................................10
• Long-Term Goals...........................................................................................................10
• Value Discipline.............................................................................................................11
• Grand Strategies.............................................................................................................11
• Implementation Plan…..................................................................................................11
• Objectives and Functional Tactics.................................................................................12
• Action items, Milestones and Deadlines.......................................................................13
• Tasks and task ownership…..........................................................................................13
• Resource Allocation…..................................................................................................14
• Organizational Change Management Strategies...........................................................14
• Key Success Factors.....................................................................................................15
• Risk Management Plan and Contingency Plans...........................................................15
• Conclusion…................................................................................................................16
• References.....................................................................................................................17
FINAL STRATEGIC PLAN & PRESENTATION
Executive Summary
Over the course of the past five week, we have reviewed RONIN MEDIA GROUP
(RMG) position as a full service media and entertainment company. Additionally, we have
explored both internal and external factors that have created barriers for which RMG must
overcome in order to meet its vision for its future. By developing a master strategic plan
consisting of goals that take into considerations its core competencies and available resources,
we were able to identify areas of weakness that must be address for RMG to achieve its long-
term goals. By developing stronger teams, focused marketing plan with expanded vision, RMG
, FINAL STRATEGIC PLAN & PRESENTATION 3
would be well suited to expand its client base and offer greater value to its customer base. By
utilizing the findings that we will present in the final strategic plan, RMG will have the greatest
potential for achieving its goal of become a regional leader for production services.
Background
RMG is a full service media and entertainment company, which is comprised on three
divisions: DARK RONIN Films, THE SOUND ROOM CAFÉ and Gettysburg International
Film Festival. As media company offer production and content services, provides production for
commercials, film, music/audio production and live entertainment facilities for all things visual
arts related. Founded in 2010, and based in Hanover, PA, RMG has experience considerably in
the past 6 years with expansion of its film catalog, commercial client based, national commercial
exposure and growing popularity as a local live performance venue at its studio facility in
Hanover, PA.
RMG customer base includes local, regional and national customers for product
advertising, commercial video advertising and motion picture production. In addition to its
production services, RMG offers live entertainment hosting at it venue at DARK RONIN Films
Studios.
Mission, Vision & Values Statements
A companies “Mission” can be closely related to its “Vision”. At its core, the purpose of the
mission statement is to provide focus on the specifics of that a company seeks to accomplish as
an organization. Essentially, the mission statement is a set of goals created by the
company/organization that provide both, as purpose and the competitive advantages they
possess. A well formulated mission statement allows for synergy among employees and
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