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Summary Social Media: Risks and Opportunities (lecture notes) 2022/2023 $6.31
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Summary Social Media: Risks and Opportunities (lecture notes) 2022/2023

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  • December 11, 2022
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  • 2022/2023
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Social Media Risks and Opportunities Lecture Notes

Lecture 1

 Social media= websites and applications that enable users to create and share content
and/or to participate to social networking
 Risk: a situation involving exposure to danger

Lecture 2 – Online Aggression

 Online aggression: intentional harm delivered by the use of electronic means to a
person or group of people irrespective of their age, who perceives such acts as
offensive, derogatory, harmful or unwanted
 (Cyber) Bullying: aggressive, intentional act or behavior that is carried out by a group
or an individual repeatedly and overtime against a victim who cannot easily defend
him pr herself

Dark personalities= those characterized by socially offensive traits

 Narcissism
- Associated with offline aggression among adolescents
- Narcissists function well in online environments (e.g., due to the controllability of
the online selkf-preservation
- Narcissistic exploitativeness (exploitative of others, only your own interest in mind,
no moral compassion), a sub-construct of narcissism, is associated with cyber-
aggression among adolescents
 Machiavellianism
- Associated with offline aggression among adolescents
 Psychopathy
- Associated with offline aggression among adolescents
- Associated with cyber-aggression among adolescents

Some overlap between the three traits

But, each component may still be viewed as a distinct aspect of socially aversive behavior

Dark triad study by Pabian et al.

 First to study association between Dark Triad traits (as combined Dark Triad cluster)
and cyber-aggression among an adolescent population
 Cyber-aggression= online aggression
- Aggressive, intentional act
- Using electronic means
- To a person or a group of people irrespective of their age, who perceive(s) such
acts as offensive, derogatory, harmful or unwanted

Results

 35.8% engaged at least once in the past three months in one or more than one of the
eight cyber-aggression activity
 “Saying things about someone to make the person a laughing stock” was the most
used activity

,  Followed by “sending insulting Facebook messages or comments to someone
repeatedly




Implications

 As personality traits are fairly stabilized in this age group, cyber-aggression may be
used as an indicator of psychopathy in adolescent individuals
 Preventions?
- Social perspective-taking skills have been proven successful in overcoming
egocentrism and antisocial behavior
- Include training of these skills in prevention programs

Limitations

 Short Dark Triad instrument did not allow to investigate sub-constructs of
Machiavellianism, Narcissism, and Psychopathy
- More recently: Dark Tetrad: Sadism as fourth trait
 Self-reports: Solution: Social desirability scale
 Convenience sample (more girls than boys)

Theory of Planned Behavior study by Pabian & Vandebosch (2014)

Shortcoming proximal determinants

 Received few attention in previous research
 Studied in isolation from other proximal determinants

Importance of studying proximal determinants

 Modifiable by interventions

Research questions

 Is the theory of planned behavior (TPB) a good framework for explaining cyberbullying
perpetration?
 Which are the underlying beliefs of the attitude, subjective norm and perceived
behavioral control?

,Profiling preparators

 Attitude values: more favorable attitude with regard to cyberbullying
 Subjective norms, normative beliefs: normative beliefs that approve cyberbullying
 Risk perception: having less concerns about being caught and socially punished




Use of TPB by previous research

Adolescents´ offline and online (risk) behavior

 Gambling, (un)safe sex, fighting
 Sexting

Herman & Walrave (2012): Cyberbullying

 Shortcoming: only use of DIRECT measures, not underlying beliefs of A, SN, PBC

Focus of the study

Adding underlying beliefs

 Attitudes: why are attitudes positive or negative? Which are the expected positive and
negative outcomes of CB?
 Subjective norm: which reference groups ultimately generate a positive or negative
influence?
 Perceived behavioral control: what makes CB easy or difficult to perform?

Implications

The theoretical model (TPB)= applicable

Evidence-based intervention and prevention studies can make an informed selection

Importance of peers



Limitations

 Large portion of self-reported behavior unexplained

, - General measurement CB, concrete behaviors might have varied considerably
- Temporal distance (six-months) between intention and behavior
 Cyberbullying is not always a planned behavior
- Impulsive action
- Willingness better prediction than intention?

What does it mean for victims?

 Adolescents are confronted with traditional bullying and cyberbullying
 Traditional bullying has been linked to short and long-term mental health and well-
being problems
 Also cyberbullying has been linked to short-term mental health and well-being
problems
 Until now, no investigation of long-term consequences

Evidence for short-term consequences of cyberbullying victimization:

 Cross-sectional data: anxiety, depression, low self-esteem, suicidal ideation, social
anxiety, pessimism, unhappiness
 Longitudinal data (6months to two years): general mental health problems, depressive
symptoms, anxiety, social anxiety

Evidence for short- and long-term consequences of traditional bullying victimization:

 Long-term: longitudinal and retrospective data
 Differences between victims and non-victims
 General psychological complaints, depression, anxiety, self-harm and suicidality,
psychotic symptoms, dissociative and traumatic symptoms, post-traumatic stress, self-
esteem, eating disorders

Present study

 Long-term outcomes of early victimization, both offline and online
- CB now exists for +15 years
- Strong overlaps between both forms of victimization
- Offline and online interactions are strongly intertwined
 From the victims´ perspective, qualitative data
 Focus on both aversive and non-aversive outcomes

RQ: how do emerging adults perceive the long-term impact of being bullied both offline and
online during childhood and/or adolescents?

Method

 Biographic-narrative interpretative method (BNIM)
 Exploration of life histories, lived situations & personal meanings
 Can you share your experience with offline and online bullying and how these
experiences have impacted your life?



Results

 Victims´ bullying history

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