Destination Marketing presentation is about the tourism destination, amalgam of services, framework for analysis of tourism destination, tourism strategies and investment, destination marketing philosophy, destination multibranding, best practices, destination marketing organisations, tourism marke...
, The Tourism Destination
• Destinations are places with
some form of actual or
perceived boundary
– such as the physical
boundary of an island
• Macro destinations such as the
United States contain
thousands of micro
destinations
– including regions
– states
– cities
– towns
2
, Amalgam of Services
• Combination of tangible and intangible
tourism products/services/experiences
• Facilities and services designed to meet
needs of tourists
• Offer integrated experience
• Consumption occurs under brand name of
a destination
3
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