Destination branding presentation is about definition, destination branding as relational brand networks, place as relational brand network, destination image, what do tourists benefit from destination branding, destination branding redefined, destination branding success, Nepal, Switzerland, touri...
what do tourists benefit from destination branding
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Destination Branding
, Definition
• A name, symbol, logo, word mark or other
graphic that both identifies and differentiates
the destination; furthermore, it conveys the
promise of a memorable travel experience that
is uniquely associated with the destination; it
also serves to consolidate and reinforce the
recollection of pleasurable memories of the
destination experience. (Ritchie and Ritchie (1998))
• To understand the definition lets look at few
Destinations and identifiers and differentiators
associated with them
– Malaysia- Truly Asia
– Incredible India
– Kerala-Gods Own Country
– Viva Las Vegas
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