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Summary COMM205 CHAPTER 1 RESUME
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COMM205 CHAPTER 1 RESUME FROM COMMUNICATING FOR RESULTS
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Class 1 - Chapter 1 (Issues and Trends in Professional Communication)Communicating in the Current Workplace
The Knowledge Economy:
-Canada switch from natural resourced based economy to knowledge-based economy
*Advantage: knowledge products value can dramatically increase as global market expands
*Disadvantage: ensuring continued funding for research and development, drawing on
educated workforce trained in critical thinking and fighting “brain drain” (loss of experts to
other countries)
-Small and big business use power of big data and artificial intelligence (AI) to improve
product, market knowledge and processes
What is an advantage that knowledge-economy products have over manually produced
goods?
Their value can dramatically increase as the global market expands
The Risk Society:
*Risk in Information and Communication Technologies (ICTs)
-Piracy: unauthorized reproduction and distribution of copyrighted material, including video
games, software, music, and films
-Cyberwarfare: form of information warfare, usually the conducting of politically motivated
sabotage through hacking
-Identity theft: act of acquiring and collecting an individual’s personal information for
criminal purposes
*Managing risk is essential for active risk-taking that allows a dynamic economy to continue
*Preventive and regulatory measure used to stabilize it
*Risk communication: an interactive exchange of information and ideas on risk among risk
assessors, risk managers, and other interested parties
What is not a manufactured risk in information and communication technologies?
Natural disasters
What are the risks associated with information and communication technologies (ICTs)?
Data stored and transmitted using mobile phone systems and Internet technologies are
at risk of being a target of reproduction without permission (piracy), sabotage through
hacking (cyberwarfare), or identity theft
Sustainability and Corporate Social Responsibility:
-Corporate social responsibility (CSR): a company’s voluntary contributions to sustainable
development through the support of non-profit organizations and/or the creation of socially
conscious corporate policies
, -Sustainable development: economic development that maintains natural resources for
future generations and recognizes the relationship between economic, social, and
environmental issues
What does corporate social responsibility involve?
Companies supporting non-profit organizations
What is not a reason why organizations conduct sustainability reporting?
To showcase exploitation of naturel resources
How do sustainable development initiatives affect corporate communications?
Because interest in maintaining natural resources has grown, most organizations now
complete mandatory and voluntary sustainability reporting. Communicating sustainability
initiatives can improve a company’s reputation and profits.
*** A key change in the Canadian workplace is: Increased globalization. The world’s
economy is increasingly global and Canadian businesses must compete in international
markets, requiring the ability to communicate across cultures and exercising intercultural
sensitivity. Canadian workplace has more millennial and Gen-Z employees, increased
employee diversity, and more cross-functional teams.
***The primary goal of a corporate social responsibility involves the creation of socially
conscious corporate policies (e.g., protecting the environment, treating employees fairly).
Business on a Global Scale
World’s economy becoming increasingly global (anchored by effective communication)
More Diverse Employee Base
Diversity: differences among people with respect to gender, race, ethnicity, age, sexual
orientation, religious belief, and physical ability, which are the acknowledged, valued and
celebrated in today’s workplace
The Growing Millennial and Gen Z Workforce: A “Generation Disrupted”:
Gig economy: a labor market characterized by a high number of freelance and contract jobs
What work styles and preferences are typical of millennials?
Flexible hours, work-life balance, and ongoing learning
When were millennials born?
Between 1981 and 1996
What characteristic is typical of millennial workers?
Millennials are open to teamwork + communicating freely to managers, embracing new
communication technologies, and adapting to change
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