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COMM205 SUMMARY CHAPTER 7 AND 11
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COMM205 SUMMARY CHAPTER 7 AND 11 FROM COMMUNICATING FOR RESULTS
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Class 4 – Chapter 7 and 11 (Routine and Goodwill Message, Informal Reports)Effective Goodwill Messages are…
Personal: include specific details
Prompt: send them immediately after hearing the news
Spontaneous, short, and sincere: avoid cliches; imagine what your reader would like to
hear
Goodwill message should not be:
Mechanical
What is true about writing letter of sympathy?
The message should be brief and offer condolences in the opening
What is not an example of a goodwill message?
A proposal. Thank you letters, letters of congratulations, and letters of sympathy are
examples of goodwill messages.
What are the three elements of effective goodwill messages?
Should be personal, prompt, spontaneous, short and sincere
What are the three most common types of goodwill messages?
Thank-you letters, letters of congratulations, and letters of sympathy
***Goodwill messages should be personal, prompt, spontaneous, short and sincere.
*The appearance of a document is a reflection of the professional standards of the writer and
the organization to which it belongs
!!!Factors in Successful Reports!!!
Content: Write with aims, objectives, main message in mind
o Weight information according to purpose of report
o Include information that reader needs for action-taking + decision-making, but
never manipulate facts and findings
o Take reader’s needs into account when selecting background information
o Use logical organization (chronological, by level of importance or relevant
categories)
Clarity: Edit for simple, concise sentence with correct grammar, punctuation and
spelling
o Guide reader through your discussion with transitions, headings and topic
sentences
o Cite sources
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