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Samenvatting Thema's in toerisme
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Samenvatting van de powerpoints. Aangevuld met aantekeningen uit de lessen.
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Thema’s in toerismeInhoud
Les 1: Duurzaam beleid hotels............................................................................... 2
Holisme............................................................................................................... 2
TIMM quadrants = Total Impact measurement management..............................2
Input Output- Model............................................................................................ 3
Voordelen / nadelen verschillende modellen:......................................................4
People, planet, profit (PPP)............................................................................... 4
TIMM................................................................................................................ 5
Input Output Analyse....................................................................................... 5
Oefenvragen voor interview................................................................................ 5
PDCA (Plan Do Check Act)................................................................................... 5
Les 2: Klanttevredenheid........................................................................................ 6
Les 3: Imago & identiteit en modernisering............................................................7
Gap analysis........................................................................................................ 8
Image adaptation; Birkigt & Stadler (1986)........................................................9
Model of the seven phases of the travel experience Gunn (1988)......................9
TALC: Tourist Area Life Cycle (Butler 1980).......................................................10
Les 4: klanten en hun boekgedrag.......................................................................13
Factoren/grenzen............................................................................................... 13
Traditional leisure paradox................................................................................ 13
Traditional VS new distribution channel............................................................13
Google: five stages of travel............................................................................. 14
The Schmoll model............................................................................................ 15
Les 5: Klantprofiel................................................................................................. 16
Cohen’s tourist typologieën.............................................................................. 16
Vijf manieren van vakantie beleven..................................................................18
1
, Les 1: Duurzaam beleid hotels
Leerdoelen:
De student kan
- een holistisch visie toepassen om een bestemming te onderzoeken
- een input –output analyse toepassen
- een voorbeeld geven van directe, indirecte en geïnduceerde gevolgen van
het toerisme
- (eigen) onderzoek naar beleid van hotels evalueren met de plan-do-check-
act’ cyclus (PDCA)
Holisme
Holisme = het geheel is meer dan de som van de afzonderlijke delen
Bijv. een klas heeft niet alleen 30 leerlingen, maar deze leerlingen hebben
ook humor, leergierigheid etc.
Trade off: groen – rood
Kijkt niet alleen naar omzet/winst maar ook naar de gevolgen voor het
milieu etc.
Een beslissing wordt gebaseerd op de uitruil van positieve (groene) te
verwachten resultaten tegenover negatieve resultaten (rood)
1. Pro
fits,
intangiblies
and
investments
2. Payroll
3. Profit Taxes
4. Product Taxes
5. People Taxes
6. Property Taxes
7. GHGs (= green house gasses)
8. Air emission
9. Waste
10.Land use
11.Water use
2
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