Assessing the attractiveness of fitness industry and the distinctiveness of Study Active
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Course
Strategic Management (2122BLK1AABSS0506)
Institution
University Of Bedfordshire
This study focuses on the business environment analysis of the fitness industry, including the external and internal environment of the STUDY ACTIVE. An external analysis will be conducted using Porter's five forces and the PESTEL model to figure out the structure of fitness industry, on the other ...
Assessing the attractiveness of
fitness industry and
the distinctiveness
Strategic
of Study Active
Managemen
t
SAIMA SADIA
ID: 2016948
, 1
CONTENTS
Executive Summery ………………………………………………………………………..1
Introduction ……………………………………………………………………………………3
Company Overview………………………………………………………………………….3
Critical Analysis of External Business environment ………………………….4
i. Structure of the Industry ……………………………………………..4
ii. Competitors & Their Positions ……………………………………..5
iii. Market Details………………………………………………………………6
iv. Current Trends & key drivers in the Market…………………..6
Current Stretigic Position – Resources & Capabilities ……………………….7
Value Chain Analysis………………………………………………………………………..8
Current Stretigic Position – VRIO applications……….………………………..8
Conclusion…………………………………………………………………………………….9
Reference…………………………………………………………………………………..10
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