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BRAND COMMUNICATION AND REPUTATION MANAGEMENT - Crisis and Reputation Management: $10.42   Add to cart

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BRAND COMMUNICATION AND REPUTATION MANAGEMENT - Crisis and Reputation Management:

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Crisis and Reputation Management: This report reflects on the crisis communication through an integrated communication tactics for achieving brand reputation in the event of a crisis.

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  • December 15, 2022
  • 12
  • 2022/2023
  • Essay
  • Unknown
  • B
  • Unknown
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BRAND COMMUNICATION
AND REPUTATION
MANAGEMENT
MAR036-6
ASSIGNMENT-2

SAIMA SADIA SHEFA
STUDENT ID: 2016948

, Contents

Introduction:....................................................................................................................................3

Extinction Rebellion Letter & Ad Industry Response:...................................................................3

PR response to Climate Change Crisis:..........................................................................................5

Crisis and Reputation Management:...............................................................................................5

BP and ExxonMobil responses to Climate Crisis handling:...........................................................7

PR policy (in context of BP’s climate change initiatives):.............................................................8

Recommended guidelines:..............................................................................................................9

Conclusion:...................................................................................................................................10

References.....................................................................................................................................11




1 | Assignment Two - MAR036-6

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