The health and beauty sector in Britain was predicted to be valued GBP33.8 billion in 2020, with Alliance Boots UK holding the largest market share of more than 15%. But the boots have seen hardest competition in post covid era with the major players of the industry.
So, it is essential for Allia...
Investigating the Role and
Significance of different social media
platforms to retain brand value and
competitive advantage in the beauty
& healthcare industry
– Case Study of Alliance Boots
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