Essay
Creative Agency, creatie: Wereldhavendagen
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By: ghazale13 • 3 weeks ago
By: sanneschouwenaars • 1 year ago
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, INHOUD1 Marketing ...............................................................................................................................................2
1.1 MDC-model ............................................................................................................................................ 2
1.2 BMC-Model ............................................................................................................................................ 2
2 Creatie ....................................................................................................................................................3
2.1 Iteratief werkproces ............................................................................................................................... 3
2.2 De drie concepten .................................................................................................................................. 5
2.3 Debriefing............................................................................................................................................... 7
3 Onderzoek ..............................................................................................................................................8
3.1 Doelgroepanalyse .................................................................................................................................. 8
3.1.1. De 6 W’s ......................................................................................................................................... 8
3.1.2. Mentality-model ............................................................................................................................ 9
3.2 Projectmanagement .............................................................................................................................. 9
3.3 Beheersaspecten .................................................................................................................................... 9
4 Managen en waardecreatie .................................................................................................................. 10
4.1 Testen ................................................................................................................................................... 10
4.2 Risicoanalyse ........................................................................................................................................ 11
4.3 Begroting ............................................................................................................................................. 12
4.4 Haalbaarheid ....................................................................................................................................... 12
Bibliografie .................................................................................................................................................. 13
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