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Projectmanagement projectplan cijfer: 8,8 $7.56
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Projectmanagement projectplan cijfer: 8,8
 4 purchases
  • Course
  • Projectmanagement
  • Institution
  • Hogeschool Van Amsterdam (HvA)
  • Book
  • Projectmanagement

Dit projectplan leidde uiteindelijk tot een 8,8. Het onderwerp is natuurlijk anders dan die van jou, maar alle belangrijke punten waar je op becijferd wordt, zitten in de document. Het is dus een rode draad voor het opstellen van je projectplan.

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Document information

  • December 19, 2022
  • 44
  • 2021/2022
  • Essay
  • Unknown
  • 8-9

Subjects

  • projectplan
  • risicoanalyse
  • beheersaspecten
  • planning en fasering
  • projectdefinitie
  • micro
  • meso
  • macro
  • netwerkplanning en strokenplanning
  • kpis

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  • ISBN:
  • Edition:

Written for

  • Hogeschool van Amsterdam (HvA)
  • Sport, Management & Ondernemen
  • Projectmanagement
All documents for this subject (11)

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melissaverschoor

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Pagina 1 van 44

,Voorwoord
Voor u ligt het projectplan dat is opgesteld in opdracht van De Jongens Uit Schoorl. Het projectplan is
geschreven in het kader van mijn opleiding Sport, Management en Ondernemen aan de Hogeschool
van Amsterdam. In dit plan komen verschillende aspecten van de organisatie naar voren, waarbij
uiteindelijk een plan wordt opgesteld voor een communicatiecampagne. Dit plan is door mijzelf
opgesteld en is gebaseerd op het onderzoek dat de afgelopen twee maanden is uitgevoerd.

Voor aanvang van dit product wil ik Joost Botman bedanken. Allereerst omdat hij mij de kans heeft
gegeven om stage bij DJUS te lopen. Verder heb ik ook veel geleerd over het bedrijf en is er een goed
onderzoek uitgevoerd waar beide partijen van kunnen leren. Verder wil ik mijn docent Erik Koning
van het vak ‘projectmanagement’ bedanken voor de begeleiding in dit proces.

Melissa Verschoor

Amsterdam, 22 Maart 2021




Inhoudsopgave

Pagina 2 van 44

,Voorwoord.................................................................................................................................................... 2

1. Inleiding..................................................................................................................................................... 5
1.1 De inleiding.....................................................................................................................................................5
1.2 Aanleiding.......................................................................................................................................................5
1.3 Doel................................................................................................................................................................5
1.4 Doelstelling.....................................................................................................................................................5
1.5 Leeswijzer.......................................................................................................................................................5

2. Organisatie-analyse.................................................................................................................................... 7
2.1 Geschiedenis...................................................................................................................................................7
2.2 Missie en visie.................................................................................................................................................7
2.3 Organisatiedoelstelling..................................................................................................................................7
2.4 Doelgroep.......................................................................................................................................................7
2.5 Structuur.........................................................................................................................................................8
2.5.1 Organogram............................................................................................................................................8
2.6 Cultuur..........................................................................................................................................................10
2.7 Model van Beech, Chadwick en Abell...........................................................................................................10
2.7.1 Middelen...............................................................................................................................................10
2.7.2 Capaciteiten..........................................................................................................................................11
2.7.3 Randvoorwaarden................................................................................................................................11
2.8 Staf...............................................................................................................................................................11
2.9 Stijl van Leiderschap.....................................................................................................................................11
2.10 Organisatie-systemen................................................................................................................................11
2.11 Marketingmix.............................................................................................................................................12
2.11.1 Prijs.....................................................................................................................................................12
2.11.2 Plaats en distributie............................................................................................................................12
2.11.3 Product...............................................................................................................................................13
2.11.4 Promotie.............................................................................................................................................13
............................................................................................................................................................................14
2.12 Sterktes en zwaktes....................................................................................................................................14
2.12.1 Sterktes...............................................................................................................................................14
2.12.2 Zwaktes...............................................................................................................................................14

3. Omgevingsverkenning.............................................................................................................................. 15
3.1 Meso-omgeving............................................................................................................................................15
3.1.1 Nieuwe toetreders................................................................................................................................15
3.1.2 De afnemers..........................................................................................................................................15
3.1.3 Substituten............................................................................................................................................15
3.1.4 Leveranciers..........................................................................................................................................15
3.1.5 Concurrentie.........................................................................................................................................16
3.2 Macro-omgeving..........................................................................................................................................16
3.2.1 Demografisch........................................................................................................................................16
3.2.2 Economisch...........................................................................................................................................17
3.2.3 Sociaal-cultureel...................................................................................................................................17
3.2.4 Techniek................................................................................................................................................17
3.2.5 Ecologisch.............................................................................................................................................17


Pagina 3 van 44

, 3.3 Kansen en bedreigingen...............................................................................................................................17
3.3.1 Kansen...................................................................................................................................................17
3.3.2 Bedreigingen.........................................................................................................................................18

4. Projectdefinitie........................................................................................................................................ 19
4.1 Achtergrond opdrachtgever.........................................................................................................................19
4.2 Probleemstelling/uitdaging..........................................................................................................................19
4.3 Strategische achtergronden.........................................................................................................................20
4.4 Doel, resultaten en kritische prestatie indicatoren......................................................................................20
4.4.1 Doel.......................................................................................................................................................20
4.4.2 Resultaten en kritische prestatie indicatoren......................................................................................20
4.5 Effecten.........................................................................................................................................................22
4.6 Afbakening...................................................................................................................................................23

5. Risicoanalyse........................................................................................................................................... 24
5.1 Gevoeligheidsanalyse...................................................................................................................................24
5.2 Algemene risicoanalyse................................................................................................................................25
5.3 Risicobeheersing...........................................................................................................................................27

6. Beheers aspecten..................................................................................................................................... 30
6.1 Geld..............................................................................................................................................................30
6.1 Organisatie...................................................................................................................................................30
6.2 Kwaliteit.......................................................................................................................................................31
6.3 Communicatie..............................................................................................................................................31
6.4 Tijd................................................................................................................................................................32

7 Planning en Fasering................................................................................................................................. 33
7.1 Activiteitentabel...........................................................................................................................................33
7.2 Netwerkplanning..........................................................................................................................................33
7.3 Strokenplanning...........................................................................................................................................34

Literatuurlijst............................................................................................................................................... 36

Bijlagen....................................................................................................................................................... 37
Bijlage 1: uitwerking interview Joost Botman....................................................................................................37
Bijlage 2: Interview Krijn organogram...............................................................................................................39
Bijlage 3: kritische prestatie indicatoren overige activiteiten............................................................................40
Bijlage 4: interview Demi Zuiker over marketing en communicatie..................................................................42
Bijlage 5: interview Melanie Huisman over zomerkampen...............................................................................43




Pagina 4 van 44

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