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Unit 12 - P3, M2, D1: Internet Marketing
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Level 3 Business Internet Marketing Coursework BTEC
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Internet marketingIn this assignment I will be explaining the benefits to a
customer of a business using internet marketing and also I will
be analysing the benefits of internet marketing to a customer.
Finally I will then evaluate the effectiveness of internet
marketing in meeting customer’s needs.
Benefit of internet Explain the benefits Analyse the Evaluate the effectiveness
marketing to customers to the customers benefits of Internet of Internet Marketing in
using a specific Marketing to meeting customer needs for
example. Consumers. a selected business.
Bargaining power The benefits of The benefit of Advantage: customers are
bargaining power is bargaining power able to buy products at a
very important to enables customers lower cost this helps them
customers as they to buy products at save money for other
can bid how much a lower cost. As a necessities. Also it is more
they are willing to result of this they likely that customers will
pay for a product. are able to save come back to use the site if
For example in sites money. Without they were able to purchase
such as eBay. internet marketing the product at the
This is very useful bargaining powers reasonable price they
as customers will on sites such as wanted.
feel more eBay would not
determined to buy exist. Usually when Disadvantage: some of the
from eBay as they companies are products sold to consumers
can bid with the selling their product may be faulty. Scams can
price range they they are labelled also take place, however
have in mind. If they with a fixed price this is becoming rare on
were to buy the however due to eBay as the site is becoming
product from other bargaining power more developed. The
companies the price on eBay the shipping of products may
range may not be customers have a take longer than purchasing
suitable for them. choice to how it at an actual store.
much they are
willing to pay. My opinion: I think
bargaining power for
customers is very effective
as customers may feel much
happier paying for a product
of their price than having
paying a price that has
already been by a company.
, Complaint service Every company has Having a complaint Advantage: customers
a compliant service service is very don’t have to call the
online, where beneficial to company and be put on hold
customers can write customers as, if to talk to an adviser. They
their enquires of they have a can communicate quicker
dissatisfaction. An problem with T- this way. Also the complaint
example of this Mobile for example service is free to use online
would be T-Mobile or ‘being charged where as if the customers
O2. When a more than the price were to call if may charge
customer has a of their agreed them.
negative experience contract’ they are
with any of their able to go online Disadvantage: faulty
services they can go and talk someone connections can result to
online and talk to a and enquiry why disconnections while talking
supervisor to try and there bill is too online to an advisor. Also
fix the problem. high. Customers’ some customer may not
questions will be have access to the internet
answered and therefore having an online
solution is complaint service is not
guaranteed to be useful to them.
worked out.
My opinion: I think that
having a complaint service
comes in handy as come
customers don’t like being
put on hold to talk to an
advisor. This way it is
quicker.
Comparison sites Comparison sites This is beneficial to Advantage: customers can
such as internet marketing search for a supermarket
comparethemarket.c as customers are that is cheap and
om or which.com able to search for a convenient for them.
are useful for super market that Supermarkets are able to
customer as they is based more on follow up on their
able to search for their income. competition.
supermarkets that Comparison sites
are better in price allows customers to Disadvantage: businesses
for them. Not only know where to find that are put on the
does this allow them the better deals comparison site will be more
to save money but and helps them to in competition to have the
they can also check calculate just power prices. In addition
which supermarkets exactly how much they may lose customers to
provide them with they would be other supermarket that’s
the better deals. saving. offers better service or
prices.
My opinion: comparison
sites for customers are very
beneficial as they can
alternate to cheaper and
better stores. However for
supermarkets is can be seen
as a negative site as they
will have to work harder to
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