1. introductie
2. het ondernemingsplan
3. het BMC
4. markerting en het marketingplan
5. het financieel plan
6. hoe starten?
7. vennootschapsvormen & financieringsbronnen
8. cases en voorbeelden
,Inhoudsopgave
1 Introductie.................................................................................................................................................. 3
1.1 Introductie......................................................................................................................................................3
1.2 Keuzetraject ondernemerschap.....................................................................................................................3
1.3 Wat is ondernemen?......................................................................................................................................3
2 Het ondernemingsplan................................................................................................................................ 5
2.1 Waarom een plan?.........................................................................................................................................5
2.2 Het ondernemingsplan...................................................................................................................................6
2.3 Het belang van USPs....................................................................................................................................10
2.4 Mijn startup(s)..............................................................................................................................................10
3 Het BMC................................................................................................................................................... 11
3.1 Waarom een BMC?......................................................................................................................................11
3.2 BMC basics...................................................................................................................................................11
3.3 Pivoteren......................................................................................................................................................13
3.4 Oefenen........................................................................................................................................................14
4 Marketing en het marketingplan............................................................................................................... 15
4.1 Wat is marketing?........................................................................................................................................15
4.2 Het marketingproces....................................................................................................................................15
4.3 Het marketingplan.......................................................................................................................................17
4.4 Het communicatieplan.................................................................................................................................18
4.5 Hoe kennen?.................................................................................................................................................20
5 Het financieel plan.................................................................................................................................... 21
5.1 Wat is een financieel plan?..........................................................................................................................21
5.1.1 Waarom een financieel plan?...............................................................................................................21
.......................................................................................................................................................................21
5.1.2 Wettelijke verplichtingen.....................................................................................................................22
5.2 Onderdelen financieel plan..........................................................................................................................22
5.2.1 Investeringsplan....................................................................................................................................23
5.2.2 Financieringsplan..................................................................................................................................23
5.2.3 Cashflow overzicht................................................................................................................................24
5.2.4 Projectie resultaatberekening..............................................................................................................25
5.3 Break-even analyse......................................................................................................................................25
6 Hoe starten?............................................................................................................................................. 28
6.1 Wat heb je nodig?........................................................................................................................................28
6.2 Stappenplan.................................................................................................................................................29
6.2.1 Ondernemingsplan...............................................................................................................................29
6.2.2 Kies je locatie........................................................................................................................................29
6.2.3 Ondernemingsvorm..............................................................................................................................29
6.2.4 Zichtrekening........................................................................................................................................29
, 6.2.5 Oprichting (vennootschap)...................................................................................................................29
6.2.6 Ondernemingsnummer........................................................................................................................29
6.2.7 Activeer je BTW-nummer.....................................................................................................................29
6.2.8 Sociaal verzekeringsfonds.....................................................................................................................30
6.2.9 Ziekenfonds...........................................................................................................................................30
6.2.10 Na de start..........................................................................................................................................30
6.3 Wie kan je helpen?.......................................................................................................................................31
, 1 Introductie
- Introductie en praktische info
- Keuzetraject ondernemerschap
- Wat is ondernemen?
1.1 Introductie
Doel van het vak
- Inleiding tot ondernemen en ondernemerschap
- Inzicht geven in ondernemingsplannen
- Overzicht, basis
- Jullie warm maken om zelf te ondernemen!
1.2 Keuzetraject ondernemerschap
Algemene introductie, de basics
studenten warm maken om zelf te ondernemen
1.3 Wat is ondernemen?
= het zelfstandig creëren van waarde op regelmatige basis
In eigen naam, in naam van vennootschap/vereniging
Kopen/verkopen, maken, voorzien,…
Economische waarde product/dienst
Alles kan
- Groot of klein
- Alleen of samen
- Hoofdberoep of bijberoep
- Gericht op winst of niet
- Alle mogelijke sectoren, industrieën, niches,…
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