Summary

Samenvatting Starten met ondernemen 15/20

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Course
Starten met ondernemen

Institution
Artesis Plantijn Hogeschool Antwerpen (Artesis)

1. introductie 2. het ondernemingsplan 3. het BMC 4. markerting en het marketingplan 5. het financieel plan 6. hoe starten? 7. vennootschapsvormen & financieringsbronnen 8. cases en voorbeelden

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Uploaded on December 21, 2022
Number of pages 39
Written in 2022/2023
Type Summary

samenvatting

Institution
Artesis Plantijn Hogeschool Antwerpen (Artesis)
Education
Financie- En Verzekeringswezen
Course
Starten met ondernemen

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Starten met
ondernemen
SAMENVATTING

Onbekend
ARTESIS PLANTIJN | ANTWERPEN

,Inhoudsopgave
1 Introductie.................................................................................................................................................. 3
1.1 Introductie......................................................................................................................................................3
1.2 Keuzetraject ondernemerschap.....................................................................................................................3
1.3 Wat is ondernemen?......................................................................................................................................3

2 Het ondernemingsplan................................................................................................................................ 5
2.1 Waarom een plan?.........................................................................................................................................5
2.2 Het ondernemingsplan...................................................................................................................................6
2.3 Het belang van USPs....................................................................................................................................10
2.4 Mijn startup(s)..............................................................................................................................................10

3 Het BMC................................................................................................................................................... 11
3.1 Waarom een BMC?......................................................................................................................................11
3.2 BMC basics...................................................................................................................................................11
3.3 Pivoteren......................................................................................................................................................13
3.4 Oefenen........................................................................................................................................................14

4 Marketing en het marketingplan............................................................................................................... 15
4.1 Wat is marketing?........................................................................................................................................15
4.2 Het marketingproces....................................................................................................................................15
4.3 Het marketingplan.......................................................................................................................................17
4.4 Het communicatieplan.................................................................................................................................18
4.5 Hoe kennen?.................................................................................................................................................20

5 Het financieel plan.................................................................................................................................... 21
5.1 Wat is een financieel plan?..........................................................................................................................21
5.1.1 Waarom een financieel plan?...............................................................................................................21
.......................................................................................................................................................................21
5.1.2 Wettelijke verplichtingen.....................................................................................................................22
5.2 Onderdelen financieel plan..........................................................................................................................22
5.2.1 Investeringsplan....................................................................................................................................23
5.2.2 Financieringsplan..................................................................................................................................23
5.2.3 Cashflow overzicht................................................................................................................................24
5.2.4 Projectie resultaatberekening..............................................................................................................25
5.3 Break-even analyse......................................................................................................................................25

6 Hoe starten?............................................................................................................................................. 28
6.1 Wat heb je nodig?........................................................................................................................................28
6.2 Stappenplan.................................................................................................................................................29
6.2.1 Ondernemingsplan...............................................................................................................................29
6.2.2 Kies je locatie........................................................................................................................................29
6.2.3 Ondernemingsvorm..............................................................................................................................29
6.2.4 Zichtrekening........................................................................................................................................29

, 6.2.5 Oprichting (vennootschap)...................................................................................................................29
6.2.6 Ondernemingsnummer........................................................................................................................29
6.2.7 Activeer je BTW-nummer.....................................................................................................................29
6.2.8 Sociaal verzekeringsfonds.....................................................................................................................30
6.2.9 Ziekenfonds...........................................................................................................................................30
6.2.10 Na de start..........................................................................................................................................30
6.3 Wie kan je helpen?.......................................................................................................................................31

7 Vennootschapsvormen & financieringsbronnen........................................................................................32
7.1 Eenmanszaak...............................................................................................................................................32
7.2 Vennootschap...............................................................................................................................................32
7.2.1 Maatschap............................................................................................................................................33
7.2.2 Vennootschap onder firmanaam (VOF)................................................................................................33
7.2.3 Commanditaire vennootschap (Comm. V)...........................................................................................33
7.2.4 Besloten vennootschap (BV)................................................................................................................34
7.2.5 Coöperatieve vennootschap (CV).........................................................................................................34
7.2.6 Naamloze vennootschap (NV)..............................................................................................................34
7.3 Financieringsbronnen...................................................................................................................................35

8 Cases en voorbeelden............................................................................................................................... 37
8.1 Oefening 1....................................................................................................................................................37
8.2 Oefening 2a..................................................................................................................................................37
8.3 Oefening 2b..................................................................................................................................................37
8.4 Oefening 3....................................................................................................................................................38

9 Gastlezing Dexxter.................................................................................................................................... 38

10 Gastlezing Vermarkt................................................................................................................................ 38

, 1 Introductie
- Introductie en praktische info
- Keuzetraject ondernemerschap
- Wat is ondernemen?

1.1 Introductie
Doel van het vak
- Inleiding tot ondernemen en ondernemerschap
- Inzicht geven in ondernemingsplannen
- Overzicht, basis
- Jullie warm maken om zelf te ondernemen!

Examen
- Schriftelijk
- Gesloten boek
- Open vragen (cases, definities)
- Gesloten vragen (MC)
- +- 20% kennis, +- 80% begrip en toepassing

1.2 Keuzetraject ondernemerschap
Algemene introductie, de basics
studenten warm maken om zelf te ondernemen

1.3 Wat is ondernemen?
= het zelfstandig creëren van waarde op regelmatige basis
 In eigen naam, in naam van vennootschap/vereniging
 Kopen/verkopen, maken, voorzien,…
 Economische waarde product/dienst

Alles kan
- Groot of klein
- Alleen of samen
- Hoofdberoep of bijberoep
- Gericht op winst of niet
- Alle mogelijke sectoren, industrieën, niches,…

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