LES 1 – Het retail landschap ............................................................................................................................ 4
1. Het retail landschap ................................................................................................................................ 4
1.1. Is dit retail? .............................................................................................................................................. 4
1.2. Het concept retail marketing ................................................................................................................... 5
1.2.1. Retailling .......................................................................................................................................... 5
1.2.2. Omnichannel strategy ..................................................................................................................... 5
1.2.3. Vraag en aanbod.............................................................................................................................. 5
1.3. De Supply Chain ....................................................................................................................................... 6
2.2. Prijsstrategie.......................................................................................................................................... 19
2.3. Prijs van E-commerce ............................................................................................................................ 20
Pagina 1 van 36
,3. Plaats .................................................................................................................................................... 20
LES 3 – Trends in Retail ................................................................................................................................. 25
LES 4 - ........................................................................................................................................................... 32
Pagina 2 van 36
,Pagina 3 van 36
, LES 1 – Het retail landschap
1. HET RETAIL LANDSCHAP
1.1. IS DIT RETAIL?
Nee, het is een producent / leverancier
Nee. ISPC is een HORECA-groothandel. Dit
is B2B, retail moet naar de eindconsument.
Ja, het is een spaanse retailketen. De
eindconsument betaald dit met hun netto-
inkomen.
Ja.
Ja, e-commerce is een soort binnen retail.
Ja, het is retail maar geen detailhandel.
Pagina 4 van 36
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