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Samenvatting Duidelijke inhoudstabel leerstof Marktonderzoek
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Een duidelijke inhoudstabel van de leerstof van het vak Marktonderzoek voor het openboek examen.
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INHOUDSTABEL MARKTONDERZOEK1. MODULE 1: INTRODUCTIE
2. MODULE 2: KEUZE TECHNIEK
2.1. Wat moet je kunnen?
2.2. 12. Statistische toetsen – univariate analysemethoden
2.2.1. Keuze juiste onderzoekstechnieken
2.2.2. Analyseplan univariate onderzoekstechnieken
2.2.3. Tabel 12.4: basistoetsen (1 onafh var!!)
2.2.4. Voorbeelden univariate analysetechnieken
2.3. 13. Overzicht multivariate analysemethoden
2.3.1. Analyseplan multivariate onderzoekstechnieken (meer dan 1 onafh var!!)
2.3.2. Voorbeelden 2 of meer onafh steekproeven
2.3.3. Beste systeem
3. MODULE 5: ANOVA
3.1. ANOVA the basics
3.1.1. Data considerations
3.1.2. Het idee
3.1.3. SPSS output
3.1.4. Enkele opmerkingen
3.1.5. Soorten ANOVA’s
3.1.6. Speciale soorten ANOVA’s
3.2. Effect size
3.2.1. Soorten van effect size
3.2.2. Vuistregels voor het interpreteren van de effect size
3.2.2.1. Correcatie coëfficient
3.2.2.2. Partial eta squared
3.2.3. ANOVA: F-test/ ANOVA
3.3. Oefeningen: experimenteel design – ANOVA’s en varianten
3.3.1. Oef 1: one-way ANOVA
3.3.2. Oef 2: ANCOVA (rol van covariaten)
3.3.2.1. Wat is ANCOVA
3.3.2.2. SPSS
3.3.2.3. Ouput
3.3.2.4. Optioneel: estimated means veranderen in de syntax
3.3.2.5. Equal of variances
3.3.2.6. Post hoc testen
3.3.3. Oef 3: 2X2X2 factorial design (between subjects design)
3.3.3.1. Wat is factorieel desing
3.3.3.2. Input
3.3.3.3. Output
3.3.3.4. Output: plots
3.3.4. Oef 4: within-subjects design (repeated measures anova)
3.3.5. Wat is een repeated measures anova?
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