100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MKT 401 Marketing Strategy Chapter 5: A Comprehensive Lecture Notes $3.76
Add to cart
Quickly navigate to
Preview
  2.  
  3. Universität Mannheim (UMA)
  4.  
  5. BWL
  6.  
  7. MKT401

Class notes

MKT 401 Marketing Strategy Chapter 5: A Comprehensive Lecture Notes
 0 purchase
  • Course
  • MKT401
  • Institution
  • Universität Mannheim (UMA)
  • Book
  • Marketing Management

Welcome to this comprehensive collection of lecture notes on marketing strategy MKT 401 in UniMannheim! These notes cover a wide range of essential concepts and techniques, including target market segmentation, the marketing mix, SWOT analysis, competitive analysis, customer personas, brand messagi...

[Show more]

Preview 2 out of 10  pages

Document information

  • December 24, 2022
  • 10
  • 2022/2023
  • Class notes
  • Prof. dr. sabine kuester
  • All classes

Subjects

  • target market
  • positioning
  • segmentation
  • marketing mix
  • swot analysis
  • competitive analysis
  • customer personas
  • brand messaging
  • marketing objectives
  • marketing budget
  • lead generation
  • conversion ra

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

Written for

  • Universität Mannheim (UMA)
  • BWL
  • MKT401
All documents for this subject (17)

Seller

avatar-seller
luisbomo

Content preview

MKT 401 – Lecture Notes
Chapter 5

5. Hidden Champions

Hidden champions are small and medium-sized enterprises (SMEs) that are leaders in
their respective markets, but are not well-known to the general public. These
companies often operate in niche markets or have a strong focus on specific products
or services, and are able to achieve success and growth through a combination of
innovation, efficiency, and strong customer relationships.


One key aspect of hidden champions is their strategic positioning. These companies
often focus on specific customer segments or markets and are able to differentiate
themselves from competitors through the quality and uniqueness of their products or
services. They may also focus on building strong relationships with key customers and
developing a deep understanding of their needs and challenges.


In terms of targeting specific customer segments, hidden champions often have a clear
understanding of the needs and preferences of their target audience, and are able to
tailor their products or services accordingly. This can involve developing custom
solutions or offering a high level of technical support and service.


Germany is home to a high and increasing number of hidden champions, with many of
these companies located in the country's Mittelstand, which refers to the SME sector.
The Mittelstand is a key driver of the German economy, with many of these companies
operating in manufacturing and other industries.

, There are several typical characteristics of hidden champions. These companies tend
to be small or medium-sized and are often family-owned or privately held. They often
have a strong focus on specific products or services and operate in niche markets,
rather than trying to be all things to all customers. Hidden champions are also known
for their innovation and efficiency, and often have a strong commitment to continuous
improvement.


In addition to these characteristics, hidden champions often have a strong focus on
customer relationships and are able to build long-term loyalty through their
commitment to quality and service. They may also have a global focus and are able to
achieve success in international markets through a combination of innovation and
adaptability.


In summary, hidden champions are small and medium-sized enterprises that are
leaders in their respective markets, but are not well-known to the general public.
These companies are characterized by their strategic positioning, targeting of specific
customer segments, and focus on innovation, efficiency, and customer relationships.
Germany is home to a high and increasing number of hidden champions, many of
which are located in the country's Mittelstand. Hidden champions have a strong focus
on specific products or services and operate in niche markets, and are known for their
innovation and efficiency, as well as their commitment to customer relationships.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller luisbomo. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.76. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

68175 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$3.76
  • (0)
Add to cart
Added