Welcome to this comprehensive collection of lecture notes on marketing strategy MKT 401 in UniMannheim! These notes cover a wide range of essential concepts and techniques, including target market segmentation, the marketing mix, SWOT analysis, competitive analysis, customer personas, brand messagi...
MKT 401 Marketing Strategy Chapter 11: A Comprehensive Lecture Notes
MKT 401 Marketing Strategy Chapter 12: A Comprehensive Lecture Notes
MKT 401 Marketing Strategy Chapter 13: A Comprehensive Lecture Notes
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Universität Mannheim (UMA)
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MKT401
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Overall, the management of customer loyalty is a key element of business success. By
focusing on building and maintaining long-term relationships with customers,
businesses can drive repeat business, increase customer retention, and improve
profitability. By implementing effective strategies and regularly tracking and
measuring the effectiveness of their efforts, businesses can optimize their customer
loyalty management efforts and drive ongoing success.
, 9.7 Additional Tools for Identifying Important Customers
9.7.1 ABC Analysis
ABC analysis is a method of classifying and prioritizing a company's customers or
products based on their value to the business. The ABC classification is typically based
on sales volume or revenue, although other factors such as profitability, potential for
growth, or strategic importance can also be taken into account.
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