1.1 Business model ......................................................................................................................................... 4
1.2 Value proposition ....................................................................................................................................... 5
1.3 Areas of improvement ........................................................................................................................ 6
1.3.1 Customer gain: Long-term relationships ................................................................................. 6
1.3.2 Customer pain: Paying too much for products and services ............................................... 6
1.3.3 Customer pain: Paying extra costs .......................................................................................... 7
Chapter 2: The innovation .......................................................................................................................... 8
Groceries being delivered within ten minutes sounds like the outcome for young
professionals with a busy job, social life, and a healthy lifestyle. Gorillas is a company that
offers their customers this time-efficient and healthy service. The company is founded in May
2020 in Berlin, where also their headquarters is established. Gorillas delivers groceries in 60
cities in Germany, the Netherlands, the UK, Denmark, Italy, Spain, and the US. They have
around 15.000 employees. In the Netherlands, Gorillas was the first company that offered the
service of delivering groceries within ten minutes. Customers perceived the service as very
innovative because despite other retailers also having a delivery service, none of them
promised their customers to deliver within ten minutes. Gorillas owes its success for a large
part to the lockdown period because of Covid-19. The lockdown period enabled them to grow
very fast because people were not allowed to go outside for their groceries, so people were
depending on delivery services.
I think Gorillas is a very interesting company because they have been growing very fast and
they have an innovative business model. Their business model is different from
supermarkets like AH and Jumbo and different from the already existing delivery service
Picnic. I am very interested in fast-moving consumer goods because I like the fact that it is so
fast-paced, dynamic, and constant innovation is needed to beat competitors. When I did an
internship at the headquarters of Jumbo supermarkets, I mentioned a lot of discussion about
how to compete against a new booming delivery service like Gorillas. Eventually, this
resulted in a strategic partnership between Gorillas and Jumbo.
The business model canvas and the value proposition canvas will help to describe how
Gorillas creates, delivers, and captures value and how the products and services are
positioned around the customer values and needs (Osterwalder et al, 2010). In table 1 the
business model canvas can be found and in table 2 the value proposition canvas can be
found.
3
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller hendriksjanne. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.94. You're not tied to anything after your purchase.