Visual
outline strategic marketing A3
- Course
- Institution
An overview of the entire course of strategic marketing at A3
[Show more]
4 reviews
By: axelle64 • 7 months ago
By: ccavub • 7 year ago
By: lored • 8 year ago
very visually
By: sofiedevolder • 8 year ago
Seller
Follow
Joderidder1
Reviews received
Content preview
WHERE TO COMPETE EXTERNAL STRATEGIC ANALYSIS INTERNAL STRATEGIC ANA• The product-market investment decision • Customer • Internal analysis
• The scope van de BU • STP framework • Financiële perform
• Abell Diagram • The loyalty diamond • Contribu
• Ansoff matrix • CRM segmenta>emodel • Break-ev
• Mo>va>e • Sensi>vi
• Laddering • Profit im
• Masdda framework • Non-financiële per
BUSINESS STRATEGY • Unmet needs
• Mul>dimen>onal scaling
• Expecta>
• Sa>sfac>
• Cri>cal incident technique • Iceberg
• Customers as partners • Tools vo
• consumententrends • Intrinsie
HOW TO COMPETE • Compe>tor • Brand eq
• Value proposi>on • Customer-choice approach
• Soorten value proposi>on • Product-use approach
• Servqual • Strategic groups
• Assets & competencies • Importance performance chart
• synergie • Porter/treacy & Wiersema/Kim &
• Func>on area strategies and programs Mauborgne
• Market/submarket
• User gap
• Ghost poten>al
GLOBALE STRATEGIEËN • Product life cycle
• Global versus mul>na>onal strategie
• Gartner’s Hype Cycle • Brand id
• Mo>va>e om globaal/mul>na>onaal te gaan
• Porter’s 5 forces model
• Voordelen van standaardisa>e
• Value chain analyse Porter
• 4 criteria voor succes met een globale strategie
• Sterke core
• Environment
• Herhaalbaar
• Determinants strat
• Vertaalbaar
• Schaal/scope voordelen
• Sequen>eel versus simultaan groeien GROEI STRATEGIEËN
• Strategische allian>es STRATEGIC ANALYSIS OUTPUTS • Energizing the business
• 2 problemen met strategische allian>es • Opportuni>es, threats, strenghts, weaknesses, problems • Innoveren van het aa
• Strategische onzekerheid • Brand diffe
• Innova>e typologieën • Line exten
• Technology acceptance model • Merk energizen
DECLINING MARKET • Impact analyse • Brand ene
• BCG matrix • Scenario analyse • Verbruik huidige klan
• Strategy-developing scenarios • Leveraging the business
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Joderidder1. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $4.28. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now