Dit document is een portfolio met de oefeningen die je moet voorbereiden bij het vak Direct Marketing en die je nadien ook nodig zal hebben voor het mondelinge examen. Gebruik als hulpmiddel om jouw verder te helpen bij het maken van jouw oefeningen/portfolio. Dit jaar (sem1 - 2022/2023) behandelde...
, INHOUDSOPGAVE
OPDRACHT 1 .......................................................................................................................................... 3
Onderdeel 1 (Insights): Kies 2 feiten of weetjes uit het aanbod. (power of post) .............................. 3
Onderdeel 2 (Cases): Kies 1 case en pas zoveel mogelijk kenmerken van DM uit. ............................. 4
OPDRACHT 2 .......................................................................................................................................... 5
Onderdeel 1: BtoC-prospectie (Tuincentrum Roeselare) ................................................................... 5
Onderdeel 2: BtoB-prospectie (Spectron) .......................................................................................... 6
Onderdeel 3: Zoek een invulcoupon met privacy-clausule en leg de principes uit van GDPR. ........... 9
OPDRACHT 3 ........................................................................................................................................ 13
Onderdeel 1: Zoek één of enkele communicatie-uitingen en herken daarin zoveel mogelijk
principes van Cialdini........................................................................................................................ 13
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