100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary BTEC BUSINESS UNIT 2 ( DEVELOPING A MARKETING ) EXAM STRUCTURE $7.78   Add to cart
Quickly navigate to
Preview
  2.  
  3. PEARSON (PEARSON)
  4.  
  5. Business 2016 NQF
  6.  
  7. Unit 2 - Developing a Marketing Campaign

Summary

Summary BTEC BUSINESS UNIT 2 ( DEVELOPING A MARKETING ) EXAM STRUCTURE
 119 views  0 purchase
  • Course
  • Unit 2 - Developing a Marketing Campaign
  • Institution
  • PEARSON (PEARSON)
  • Book
  • Pearson REVISE BTEC National Business Revision Workbook

BTEC BUSINESS UNIT ( DEVELOPING A MARKETING ) EXAM STRUCTURE. This document will give you the whole idea of what to include in your report in January BTEC NATIONAL EXAM.

Preview 1 out of 2  pages

Document information

  • No
  • Unknown
  • January 9, 2023
  • 2
  • 2022/2023
  • Summary

Subjects

  • unit 2 2023 exam
  • unit 2
  • exam structure for unit 2
  • developing a marketing compaign
  • unit 2 btec business lev el 3

Connected book

book image

Book Title:

Author(s):

  • Edition:
  • ISBN:
  • Edition:

More summaries for

  • Unit 6: Principles of management exam structure activity 1 & 2
  • BTEC Level 3 Business Unit 6: Principles of Management
  • BTEC Nationals Business Unit 6 Principles Of Management. Change Management Presentation
All for this textbook (6)

Written for

  • BTEC
  • PEARSON (PEARSON)
  • Business 2016 NQF
  • Unit 2 - Developing a Marketing Campaign
All documents for this subject (83)

Seller

avatar-seller
AngelaSteven

Reviews received

Content preview

Sample structure unit 2 exam

Activity 1
1.
Introduction of the business
a. Who are they and what do they do

2. The scenario

a. What is activity one asking you to do and why (
look at case study for answers product USP, price, place/location/ base, promotion,
experience of going into new
business idea, size of industry)

3. Target market

a. Who are they? Age, gender, income, lifestyle,

4. Competitors

a. Who are they, what do they sell, general pricing
of products, target market, location of competitors

5. What are the aims and objectives of the business
for the marketing campaign

6. SWOT analysis ( case study/ own research about
the industry)

7. PEST factors (Legal laws, interest rates cost of
borrowing going up bank England increase base rate to 0.75 meaning banks
increase their rates to consumers, inflation 7% cost of product and goods going
up, gas and electric bill up 54% in april 2022 a further 24% oct 2022 is estimated,
unemployment covid impact , tax reduction income tax 20% down to 19% 2024,
increase in national
insurance from april by 1.25% less disposable income 2022, current trends,
social media platform to promote, purchasing habit’s, apps, productivity

Activity 2

1. The scenario

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller AngelaSteven. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.78. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

77254 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.78
  • (0)
  Add to cart