Summary
Summary Aesthetics and the history of visual communication
- Course
- Institution
Aesthetics and the history of visual communication
[Show more]
Seller
Follow
windahasna
Content preview
Aesthetics and the history of visual communication 2A. VISUAL COMMUNICATION
Communication is the process of delivering messages from communicators.
Communicate through the medium – intent and specific purpose. The principles of visual
communication are. However, the above communication process is visual production of
objects with communicative messages more precisely (Frascara, 2004). Because of
"Beauty" itself is relative. In other words, it varies from person to person, people/any
culture.
B. COMMUNICATION & DESIGN
Aesthetics play a very important role in design, and aesthetics here must be
integrated with the wishes of the customer or target group. Aesthetics must be important
to the :
(1) puts the at the forefront of attention,
(2) conveys a message,
(3) influences the perception of the audience, influences the ,
(4) Embedding Messages Deeper,
(5) "Active Life" in Design,
(6) Environmental Quality (Frascara, 2004).
C. AESTHETICS COMMUNICATION & DESIGN
The aesthetic of design is "choice". Because there is no global consensus on
whether a design work is good or bad. In the context of communication, a proper
understanding of the aesthetic orientation of the audience is required so that the design
created is not indigestible. (Frascara, 2004).
D. TODAY’S AESTHETICS
A work of art is not always beautiful, and what is beautiful is not always a work of
art. Likewise, aesthetics do not necessarily become works of art, and works of art do not
necessarily have to be aesthetic... Aesthetics as a science today refers not only to beauty
itself, but also to social, political, economic and cultural issues. religion, Ideology, morality,
etc. (Agung, 2017).
E. STRUCTURE IN AESTHETICS
"The basic visual vocabulary consists of formal elements including lines, shapes,
and tones" (Adams, 2008). Understanding aesthetics, indeed the most basic criteria, is
the study of art forms called design structures or visual structures. It consists of design
elements, design principles, and design principles (Dharsono, 2007: 69).
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller windahasna. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.61. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76462 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now