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Essay Unit 1 Criminology AC 3.1
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AC 3.1 Compare Campaign for ChangeAims and Objectives -
The name of my campaign is #YouAreNotAlone. My first aim is to encourage victims to report
domestic abuse. If you or someone you know, is a victim of domestic abuse. If you are in immediate
danger, call 999 and ask for the police. Anyone can be a victim of domestic abuse, regardless of
gender, age, ethnicity, religion, socio-economic status, sexuality or background. If you’re
experiencing domestic abuse and feel frightened of, or controlled by, a partner, an ex-partner or
family member, it’s important to remember that it’s not your fault and there is no shame in seeking
help. To raise this awareness, we plan to deliver 10,000 posters through doors every 3 months to
educate people and encourage them to reach out for help. In addition to this, we will use social
media to encourage victims to come forward, with 500 shares of our social media pages every
month.
My second aim is to raise awareness of the signs of violence in the family or a relationship. The ways
to raise awareness is to tell your own story, listen to other stories, use social media to raise
awareness about violence against women and programs working to end it, donate things to local
shelters that they may need, Attend public forums about policing, public safety, changes in law,
sexual harassment and stalking. To raise this awareness, we plan to do this by raising £5000 every
two months through the sale of merchandise to fund our accommodation.
Justifying Your Campaign –
Domestic violence happens to people who are in an intimate relationship. This can happen to people
who are living together, married, in a love relationship, dating and more. When a relationship starts
with love, gradually codependency happens. Staying with someone, bearing his or her issues, sharing
a house, room, life and having children or a pet solidifies this bond. In most cases, the abuse starts
from small and gradually escalates. The abuser and the abused both get used to the situation and
habituated with each other, and in many cases even after a series of violent abuse, victims still try to
cover up for their perpetrators and partners. People in a relationship share a home, common
friends, neighbours, families, communities and whenever this sensitive topic comes out in public, the
situation becomes uncomfortable and uninviting for both the abused and the abuser. Many people
are aversed to change and prefer to stay in uncomfortable position as long as they can sustain than
opt-out and change. At the beginning of a relationship, many abusers are not abusers at all. They
play the role of a loving partner, caregiver, empathetic spouse and the abuse might not surface for a
long period. And when it surfaces by then the abused becomes accustomed to him being a good
person. And the episodes are treated as sudden, unrelated occurrences or fabricated as a slip or
anger issues.
Domestic violence is quite often depicted in corporate media products, including news broadcasts,
television shows, and films. Mediated depictions of domestic violence share many of the same
problems as those of sexual assault. In particular, the media tends to imply that women are
somehow culpable when they are being beaten, even murdered, by their partners. News on
domestic violence is often reported in a routine manner that focuses on minutiae instead of context,
informing audiences minimally about the nature, extent, and causes of domestic violence. Though it
is encouraging that over the past several decades the media has begun to acknowledge that
domestic violence is a serious problem, this recognition is challenged by antifeminist claims-making
in the media. Such challenges generally cite contested social science research as proof that feminist
research on domestic violence is biased and inaccurate. Furthermore, media representations of
domestic abuse often supply racializing and class-biased discourses about abusers and their victims
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