Exam (elaborations)
Potential marketing communication exam questions using syllabus
- Course
- Institution
Potential marketing communication exam questions using syllabus
[Show more]
Seller
Follow
Handelswetenschapperugent
Reviews received
Content preview
Which of the following is NOT one of the ethical decision-making models and rules discussedin the text?
a) The golden rule
b) The professional ethics rule
c) The caveat emptor rule
d) The TV test
Which of the following is NOT considered an unethical marketing communication practice?
a) Stereotyping
b) Shock advertising
c) Covert marketing
d) Consumer empowerment
Which of the following is NOT a way that companies can ensure that their marketing
communication practices are ethical?
a) Implementing ethical guidelines and codes of conduct
b) Engaging in corporate social responsibility initiatives
c) Using shock advertising to get attention
d) Stereotyping specific groups in advertising
Which of the following is NOT a consideration in the consumer sovereignty approach to
ethics in marketing communication?
a) The vulnerability of the target audience
b) The expectations of the target audience
c) The convenience of transferring loyalty for the target audience
d) The level of knowledge and experience of the target audience
Which of the following is NOT a way that individuals can apply the outcomes rule in ethical
decision-making in marketing communication?
a) Consider the performance of the decision
b) Consider the rewards of the decision
c) Consider the satisfaction of the decision
d) Consider the intention behind the decision
Which of the following is NOT a type of sales promotion?
a) Consumer promotions by manufacturers
b) Trade promotions by retailers
c) Sales force promotions by distributors
d) Product demonstrations
Which of the following is NOT a characteristic of effective sales promotions?
a) Substantial
b) Relevant
c) Timely
d) Irrelevant
Which of the following is NOT a type of POP promotion?
1
, a) Signage
b) Shelf talkers
c) Product demonstrations
d) Consumer promotions
Which of the following is NOT a characteristic of effective POP promotions?
a) Relevant
b) Timely
c) Prominent
d) Irrelevant
Which of the following is NOT a function of experiential marketing?
a) Creating an emotional connection to a person, brand, product, or idea
b) Increasing short-term sales
c) Stimulating consumer interest and trial
d) Encouraging brand loyalty
Wat is een brand experience?
a) Een activiteit om bewustzijn van een merkbelofte te creëren
b) Een manier om de belofte of de voordelen van een product of dienst te bewijzen door
middel van interactie met de doelgroep
c) Een manier om de merkaffiniteit te verhogen door middel van emotionele connecties
d) Alle bovenstaande antwoorden zijn juist
Wat zijn de doelen van brand activation?
a) Om te laten zien dat het merk betrouwbaar is en de marketingberichten waar zijn
b) Om klanten aan te trekken en hen meer informatie te geven in een activiteit die ze zullen
onthouden
c) Om de merkbeelden te verbeteren door nuttige en/of vermakelijke ervaringen te
koppelen aan het merk
d) Alle bovenstaande antwoorden zijn juist
Wat zijn de vier dimensies van brand experiences?
a) Sense, feel/relate, think, act
b) See, hear, touch, taste
c) Sense, touch, feel, think
d) See, hear, touch, act
Wat is het doel van public relations?
a) Het bevorderen van de goodwill van een bedrijf als geheel
b) Het projecteren van de persoonlijkheid van een bedrijf en het beheren van de reputatie
ervan
c) Het verkrijgen van gratis media-aandacht van een PR-campagne
d) Alle bovenstaande antwoorden zijn juist
Wat zijn enkele voordelen van het gebruik van public relations als communicatiemiddel?
a) Het kan de corporate identiteit en reputatie van een bedrijf versterken
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Handelswetenschapperugent. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $5.41. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77858 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now