Exam (elaborations)
Level 3 BTEC Business - Unit 32 D1
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analyse how developments in the consumer market have impacted on a food retailer
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Unit 32: Food retailing.Local produce
Morrisons have adapted to Local produce products by regularly sourcing their
products from local farmers, instead of sourcing it international. This helps supports
the British farmers and enable them to continue and grow more crops and products
for many retailers like Morrisons. Secondly customers are also in favor in local
produce, hence why Morrisons have adapted to the changes in producing local
produce for their customer and reputation of the business.
The benefits of locally produced products are that retailers such as Morrisons
doesn't have to waste money on fuel and importation taxes when they are
purchasing products from international businesses. Locally produced foods allow
Morrisons to save money and become more environmentally friendly as not much
carbon emission are being produced in the earth atmosphere.
Another benefits of locally produced foods are that small farms focus more on
sustainable farming methods that produce various, better quality foods that are
fresher and tastier. Compare to those foods that have to be transported thousands
of miles, which in the process gets rid of the freshness.
The limitation for locally produced foods are that Local farmers may not have
everything you may need or want to buy because some foods cannot be grown in
some states in the United Kingdom or they cannot grow anywhere in the United
Kingdom. There's a limit of different produce ranging in the United Kingdom. For
example during the winter, crops yield are at their lowest due to the bad weather
and soil, therefore retailers rely on different sources of their products from different
countries.
Another limitation for locally produced foods are that locally grown foods can be
expensive because they are considered organic and have less preservatives and
chemicals. Farmers generally ask for more money for their products due to it being
fresh and organic without no chemicals added. There's been protest about an
increase for their milk and the big retailers pay less for their produce. Ultimately
Farmers want the prices of their produce to increase and this can be an issue for
retailers like Morrisons.
Global Movement
Morrisons have adapted to Global Movement by offering a wide range of different
foods ranging from different cuisines across the world in just one supermarket store.
As we all know UK, especially in London, Manchester, Birmingham and other cities
are rich in diversity of different ethnicity. In return, Morrison adapt to these changes
by offering a wide range of different foods and produce to meet the demand of
different people.
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