explain the international
business environment in
which a selected organisation
operates
describe the mechanisms that
regulate international trade
assess the methods to
increase trade between
countries and the methods
to restrict trade between
countries
evaluate the potential
problems faced by busi...
In this assignment I’ll be explaining the international business environment in
which Pizza hut will operate in. Secondly I’ll be describing the mechanisms that
regulate international trade. Thirdly I’ll be assessing the methods to increase
trade between countries and the methods to restrict trade between countries.
Lastly I’ll be evaluating the potential problems faced by businesses that trade
internationally when entering new markets.
Task: P1
In this task I’ll be describing an international business which operates globally in
different markets. The international business which I’ll be doing is Pizza Hut.
I’ll be doing Pizza Hut as it is well known in the UK, in addition to this it’s an
international business, operating in more than 94 countries and covering a wide
variety market; Asia, Europe, Australasia, North America and South America.
The main nature of the business Pizza hut is food and drink. Pizza hut is known
for selling wide range of pizza ranging from sizes of 9inches to 16inches. The
business is known for delicious pizza, therefore pizza hut specialise in Pizza, and
the company sells pizza more often than any other products. Other than pizza
they also sell sides, desserts and drinks. The products Pizza hut uses are Italian –
American cuisine, pizza, pasta and Buffalo wings. Pizza hut provide good service
to their customers by excellent employees and the Food compliments the service
of pizza hut which makes them the best Pizza restaurant in the world. Pizza Hut
headquarters are based in Plano, Texas, USA. Pizza Hut operates in more than 94
countries internationally.
Pizza hut was first founded by a public company called PepsiCo’s. PepsiCo’s was
a public limited company which meant it has shareholders, and it could be
bought from the public. The company also has limited liability which made the
shareholders responsible for the debt. After 2 decades of business PepsiCo’s sold
their Pizza hut business to Yum! Brand, and the business is a public limited type
and it’s owned by shareholders and its limited liability. Yum! Brand also owns
other restaurants such as KFC, Taco bell and many more.
The major competitors which compete with Pizza Hut through Pizza’s and other
specialities are PAPA johns and Dominoes. Both competitors are also big
companies as Pizza Hut and both competitors operate in the UK and also
internationally. The market leader goes to Pizza hut because they’ve opened
before the competitors and they’re known more through their excellent Pizza’s.
Pizza Hut is dominating majority of the market where it’s operating. For example
in the USA, Pizza Hut dominates 14.7% of the market share in 2014.
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