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Export Marketing plan
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Dit verslag gaat over het samenstellen van een export marketing plan. het gekozen bedrijf is Watercamp
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EXPORTWATERCAMP
MARKETING
PLAN
12 APRIL 2022
NAME: RANIA MIMOUNI
TUTOR: N.ROEMERS
class: IBS 3B
, Table of Contents
Assignment A 03
Assignment B 04
Role x Business 04
Assignment C 05
Destep analysis 08
Swot analysis & Confromtation matrix 13
Assignment D 14
Export risk 15
Critical product requirements 16
Assignment E 17
Aquisition path 18
Marketing & media 19
Payment & sales condition 20
Financial plan 22
, RANIA MIMOUNI. 3B
ASSIGNMENT A
What does the export manager and the export consulted do, what difference do these two have? And which
one suits my company the best? These are the questions I will answer in details and in the end I will chose
which of the 2 fits me the best and why.
1.The export manager
The export manager is concerned within the purchase and sale of Dutch merchandise abroad. The export
manager sometimes works for an oversized Dutch (export) company; however, he also can work for himself.
Among the company, the export manager is told that products to export, otherwise individuals can usually
contact them themselves and organize everything.
The export manager should make sure that he buys product within the Netherlands, finds consumers for these
products abroad which the products are delivered abroad with none of problems.
Characteristics of the export manage:
o An entire understanding of career and import and export laws is essential.
o They must not solely ask the buyer, however conjointly with the transport company.
o Sensible communication skills facilitate with this but understanding the culture
o And language of the country also helps a lot.
An export manager spends loads of your time abroad, however, conjointly spends a lot of time behind his desk.
The work of associate degree export manager involves several rules and practices that stop him from defrayal
all his time on-line and abroad.
2.Export consultant
The export consultant is a professional who supervises the exportation method for clients. Usually there are
legal needs that has got to be crammed before a rustic permits its product to be exported; export consultants
navigate these requirements associate degreed regulations. They operate like an export division for an
organization that doesn't have an export division. hey'll be native or foreign; typically, they even operate within
the country that imports the goods. Export management consultants may operate as freelancers; however, they
sometimes work for export management companies. They charge either a fee or a commission for his or her
services.
1. https://www.nationaleberoepengids.nl/export-manager
2. Https://financial-dictionary.thefreedictionary.com/Export+Management+Consultant
PAGE 03
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